Free tools / SDR cost calculator
Hiring a US SDR or outsourcing? Compare your costs.
Build a hiring budget from salary, selected employer costs and tooling. Compare calendar-month prices, then test how your first-year ramp assumptions change the cost per booked meeting.
Free and ungated. These are planning scenarios, not a payroll quote, provider performance forecast or guaranteed return. The math and SalesRoads source were checked on 31 August 2026; other research dates remain visible.
Build your hiring budget
One US SDR, one year. Salary and benefit figures are planning inputs from the existing research, not a quote for your hire. Compare the same scope, billing period and meeting definition.
The starting base is $55,000. OTE is calculated using the research's rounded 68:32 split, so it will not exactly equal its separately reported $80,000 median.
14 is a scenario input from the existing 12–15 research band, not a Division50 or competitor performance promise. Zero meetings has no finite cost per meeting.
$3,830 per seat/year with the lean option; otherwise $13,500. These are budget allowances, not current vendor quotes or zero incremental cost for tools you already own.
Optional planning scenario, not a forecast. Ramp to full productivity does not mean zero meetings. Attrition, vacancies and replacement costs are not calculated.
Your planning estimate
OTE, selected employer costs and tooling. Not a complete employer budget.
Annual cost divided by 12. Ramp does not change this number.
12 months at your meeting input. This is not cost per held meeting or accepted opportunity.
First-year meetings = monthly target × [12 − ramp months + ramp months × ramp-output share]. A ramp scenario changes output, not the annual spending budget. Agency onboarding and ramp can also affect results.
What the budget includes
- Base salary
- $55,000
- Variable pay to on-target earnings
- $25,882
- Employer costs
- $17,916
- Tooling and data allowance
- $13,500
Employer costs include Social Security at 6.2% up to the 2026 $184,500 wage cap, Medicare at 1.45% without that cap, standard-credit FUTA, the existing $7,885 single-cover health allowance and 4.7% retirement allowance. IRS rates and wage cap.
Excludes state unemployment, recruiting, management, office costs, vacancies and replacement hiring. Health and retirement allowances are not universal statutory charges. Verify payroll eligibility, actual benefit quotes and compensation design before budgeting.
Compare the same calendar period
The table holds your meeting assumption constant to illustrate cost, not performance. Provider capacity, qualification, setup and contract terms differ. It does not establish which provider is cheaper for your actual outcome.
| Provider | Calendar-month equivalent | Illustrative cost / meeting | Price basis and source |
|---|---|---|---|
| Your in-house SDR | $9,358 | $668 | Your cost inputs and modelled allowances. No automatic attrition or vacancy charge. |
| EBQ | $10,000 | $714 | $10,000/mo full-time · $5,000/mo half-time (annual commitment)Published price · source date: 2026-07-20 |
| SalesRoads | $10,292 | $735 | Full SDR starts at $9,500 per 4 weeks; approximately $10,292/month on a 52-week budgeting basisPublished price · source date: undated · checked 2026-08-31 |
| memoryBlue (absorbed Operatix, 2023) | $11,000 | $786 | Dedicated resource model typically starts around $11,000/moSelf-reported · source date: undated |
| Division50, US-market SDR | $5,500$16,500 per quarter | $393 | Our own stated rate. Regional range: $3,500–$5,500/month. Confirm current scope and terms in the proposal. |
SalesRoads is billed per four weeks. The monthly equivalent uses 13 four-week periods ÷ 12 (a 52-week budgeting convention, not an exact calendar-year invoice schedule).
Different scopes, not one-seat comparables
- Callbox: $15,000–$30,000/mo per Campaign Pod. Published price, 2026. This package is not established as one dedicated full-time SDR.
- Belkins: Starts at $8,000/mo for 100 guaranteed appointments/year ≈ $960/appointment. Self-reported, 2025-09-08. This package is not established as one dedicated full-time SDR.
Historical source dates remain visible. Confirm current pricing and inclusions directly; not every vendor record was refreshed in this calculation review.
Read the sources without signing up
The calculations run locally in your browser. This calculator does not submit your inputs or require an email to read the methodology.
- Bridge Group SDR research: salary, ramp and meeting context. The reported medians are not a forecast for your team or a separate country benchmark.
- IRS FUTA guidance: confirm eligibility for the standard credit and any credit reduction.
- IRS Topic 751 (2026 SS wage base $184,500); IRS Topic 759; KFF 2025 Employer Health Benefits Survey (pub. 2025-10-22); Vanguard How America Saves 2025; BLS ECEC Table 4 — benefits = 30.1% of total comp (ref. March 2026). Benefit and tooling defaults remain the August research assumptions.
- Read the SDR cost research or compare the responsibilities of hiring and outsourcing.
Use the same outcome definition
A booked meeting, an attended meeting and an accepted sales opportunity are different outcomes. Use the same definition, time period and cost inclusions in both proposals. Add recruiting, management, vacancies and office costs to your hiring budget where relevant; check setup, ramp and minimum commitments in the agency proposal.
What the scenario does not calculate
Annual attrition, time to replace an SDR, quota attainment, no-shows and close rates are not modelled. A population-level attrition percentage is not the probability that your individual hire leaves. Ramp output is an editable assumption, not automatically zero.
Bridge Group's planning discussion treats time to fill, ramp and attrition as separate inputs and describes output during ramp. Use your own operating history when it is available.