Why publish a range instead of a single price?
Because a single price is either honest for nobody or honest for one specific buyer. A founder-led startup needs different scope than a Series C with three closers and a multi-region motion. The range (£4K-£25K/mo) is the honest answer — yours lands somewhere on it based on channel mix, headcount we deploy, and ad-spend ceiling. The 30-min call is where we pin the exact number. Belkins, CIENCE, and Cleverly publish ranges for the same reason; the alternative is buyers ghosting us before they ever see a proposal.
What's the 3-month minimum for?
Outbound, paid acquisition, and content all need ~6-10 weeks before performance stabilizes — cold email needs domain warm-up + sequence iteration, paid needs creative testing + audience refinement, content needs pieces published + indexed. Three months is the floor where the optimization loop actually starts compounding. Anything less and you're paying for strategy you never get to execute. After month three it's month-to-month with 30-day notice — we earn the renewal monthly, not via lock-in.
Can I scale down or pause mid-engagement?
Yes — after the initial 3-month commit. You can downgrade the channel count, drop a paid platform, pause headcount, or pause the engagement entirely with 30 days' notice. We've had clients flex between Standard and Lite shape across quarters depending on cash flow and pipeline coverage. Mid-quarter scope changes get a 7-day grace period to wind down running campaigns cleanly.
Do you do per-meeting or per-lead pricing?
No. Per-meeting and per-lead pricing pushes the agency to optimize for volume of meetings, not quality of pipeline — you end up with a calendar full of unqualified prospects because the agency gets paid the same whether the meeting is real or a tyre-kicker. Retainer-based pricing puts our incentive on closed-won revenue, not booked-call volume. We track meeting-to-opportunity and opportunity-to-close in every report, and tune the funnel for revenue per channel — not raw meeting count.
How is media spend handled — is it inside the retainer?
No. Media spend (Google, Meta, LinkedIn, YouTube, TikTok ads) is paid directly from your ad accounts on your card. We never mark up media. The retainer covers the people running the campaigns, the creative we ship, the landing pages, the AI calling, the nurture, and the reporting. You always see what every dollar of media bought — and you can pause your ad accounts the moment something stops paying back, without renegotiating with us.
How do you guarantee ROI?
We don't guarantee a specific ROI number — anyone who does either has a per-meeting padding margin baked in or is selling fantasy. What we commit to is the execution: ads / outbound live by week 2-3, AI calling on every lead under 5 minutes, A/B tests running by week 4, weekly performance reviews with full pipeline transparency. Honest version: most clients hit a stable CPL and CAC by month 2-3, then scale from there. If after 90 days the engine isn't producing pipeline, we go heads-down on a re-scope before the next invoice — that's how we earn the renewal.
