Tell us the work you need and the outcome you want to improve. We scope the services, delivery responsibilities and costs in a written proposal, so you can compare the full commitment before deciding.
Defined scope. Itemised costs. Terms agreed in writing.
The services, deliverables and responsibilities included
Agency fees, media and other costs shown separately
A proposal schedule based on the brief and information needed
The payment schedule, minimum term, notice and handover
A B2B sales opportunity, an ecommerce order and a clinic appointment need different work. The quote should follow your customer journey, not give every business a booked-meeting target.
Agree which channels, roles, assets and systems are included. Audience complexity, market coverage, languages, production and available internal support all affect the scope.
Separate the agency fee from media, software, data, usage and any setup or production work. Identify what is included, optional or paid directly to a third party.
Your written proposal should specify the billing currency, applicable taxes, payment milestones, minimum term, renewal, notice and handover. Confirm these before authorising work.
Recurring delivery, implementation, creative projects and hiring have different cost structures. Compare the work included in your proposal, not just the headline fee.
Scope the channels, team capacity and reporting, then separate the service fee from media and other operating costs.
Define the build and integrations separately from support, hosting and usage. Confirm included allowances and how additional consumption is charged.
Agree deliverables, review rounds, milestones and handover. Identify hosting, maintenance or ongoing production separately.
Specify roles, seniority, languages, working hours and supervision. Recruitment fees and ongoing outsourced capacity are different services.
A founder testing outbound, a retailer expanding paid advertising, a clinic adding appointment follow-up and a team building a new website need different support. A useful quote explains the work, the costs and the assumptions. It also makes clear what stays with your team and what would require an additional scope.
Separate these three cost areas so you can compare proposals on the same basis and understand what happens when the scope changes.
The people and work in the agreed scope. Confirm onboarding, creative production, landing pages, reporting and revisions rather than assume the whole service catalogue is included.
Advertising budget, software, prospect data, hosting and AI or telecom usage can sit outside the service fee. The proposal should identify the payer, charging basis, any management charge and spending approvals.
Extra markets, channels, production or integrations can change the scope. Confirm the change-approval process, maintenance, usage limits and end-of-engagement handover costs before adding work.
Pricing is quote-based. Cost depends on the service, delivery capacity, channels, markets, production and systems involved. Share your brief so the proposal can separate the service fee, one-time work and external costs. This page is not a price list or a binding offer.
An outbound programme, an ecommerce campaign, an AI build and a new website have different deliverables and operating costs. A scoped proposal lets you compare the work and total commitment without treating every engagement as the same package.
Check the proposal for any discovery, onboarding, implementation or production charges and whether they are included in the service fee or priced separately. A discussion about your requirements is different from a commissioned build or onboarding project.
Minimum terms, renewal and notice depend on the engagement. Review the relevant service page and confirm the term, start date and cancellation process in your written agreement. Project milestones and recurring service commitments should not be treated as interchangeable.
Confirm the quoted and invoiced currency before accepting the proposal. If you need AED, SAR, GBP, USD or another currency, raise it during scoping so availability, applicable taxes and any conversion basis can be agreed.
Do not assume it is. Ask for separate amounts for agency delivery and media, the account that pays the platforms, any management charge and the approval required to change spend. Creative, landing pages and tracking should be identified as included or separate work.
Separate implementation from ongoing operation. Confirm integrations, testing, support, hosting, model usage, telecom charges, included allowances and overage rates where applicable. A monthly service fee should not be mistaken for unlimited third-party consumption.
We agree the next step and proposal timing after reviewing your brief. Complex integrations, production requirements or staffing may need additional information before the scope can be priced. There is no universal turnaround promised on this page.
Do not infer a pay-per-result model from the goal of a campaign. The proposal defines the charging basis and any performance-related terms. For B2B, distinguish booked and held meetings from accepted opportunities and closed sales. For ecommerce and local services, use purchases, attended appointments, reservations or booked jobs as appropriate.
Bring your offer, audience, target markets, current channels, budget range and internal capacity. Tell us what success means for your business and who will handle approvals and follow-up. Existing campaign or CRM data can help scope the work, but do not send credentials or sensitive customer records through an enquiry email.
