Outsourced B2B SDR · Appointment setting · Cold calling

B2B Lead Generation Agency. Outsourced SDR. Done.

Reach the right accounts through coordinated cold calling, email and LinkedIn outreach. Our team handles prospecting, qualification and handoff to sales, with targets and a launch plan agreed around your business.

Managed SDRs · Coordinated outreach · Clear sales handoff

Watch · 5:33

How we build an outbound system that closes.

Dedicated SDRs, real qualification, and the client results behind it — the founder walks through the whole system.

Selected Division50 clients, across services

Oracle logo
DHL logo
MBC Group logo
Qatar Development Bank logo
ARN Khaleejiya logo
Blueground logo
Oracle logo
DHL logo
MBC Group logo
Qatar Development Bank logo
ARN Khaleejiya logo
Blueground logo
Real results

See how we’ve helped sales teams.

Explore the campaigns, channels and reported results behind our client stories.

★★★★★5.0 from 28 reviews on Clutch
Qashio1 yearGTM and outbound engagement

Building Qashio's go-to-market and outbound system

Read the story →
Allianz Trade171Booked meetings

171 booked meetings from 173 qualified leads

Read the story →
Truein192Booked meetings

192 booked meetings from 233 qualified leads across the Gulf

Read the story →
See all success stories
What clients say

Named clients. Real numbers.

We worked with Division50 on a trade mission hosted by Qatar Development Bank and the Saudi Ministry of Commerce. They handled outreach and paid ads — end to end. Over 1,700 leads, 200+ B2B meetings, and a cost per lead under $0.20.
Rahul JainRahul JainDirector – Research & Advisory, Wise Consulting
We booked 100+ demos a month consistently. Division50's SDR and outreach system helped us convert competitors' clients and break into new markets.
Shaya AlqahtaniShaya AlqahtaniSales Manager, Zid Ecommerce
Division50 helped us generate qualified leads through targeted outreach and SDR support. Their strategy aligned perfectly with our sales goals. Meetings were consistently booked with decision-makers across our cybersecurity vertical.
Goutham KarthikGoutham KarthikBusiness Development Manager, Crossbow Labs
I've worked with Division50 across different companies. They always deliver — whether it's outreach, creative strategy, or campaign setup. At Triggers Academy, they helped us accelerate booking of qualified meetings with high-close potential.
Abdullah AlghadouniAbdullah AlghadouniFounder, Triggers Academy
How we engage

Four steps from targeting to sales handoff.

  1. 01

    Discovery

    Understand your offer and the buyers you want to reach.

    Review your current pipeline sources, sales process and customer fit. Identify the business problem your offer solves and the information a buyer needs before agreeing to a conversation.

  2. 02

    Strategy

    Build the account list, message and outreach plan.

    Choose the channels that suit your audience and market. Agree the qualification criteria, activity plan and review points, with clear assumptions linking meetings to sales opportunities.

  3. 03

    Execute

    Launch once the campaign is ready.

    Approve the audience, messaging, contact data, channel setup and CRM handoff before outreach starts. Your proposal sets the launch milestones and responsibilities. Record calls only where lawful and enabled.

  4. 04

    Optimize

    Improve from the evidence, not the activity count.

    Review conversations, objections, qualified meetings held and sales progression. Change targeting or messaging when the evidence supports it, and agree whether to scale, revise or stop the work.

What we run

Multi-channel outbound — real humans, real conversations.

Cold calls

Prepared callers reaching relevant business contacts, qualifying interest and recording the next step. Calling capacity and market checks are agreed before launch.

Email outreach

Relevant messages supported by sender authentication, contact-data checks, opt-out handling and monitored deliverability. Sending volume follows the approved campaign plan.

LinkedIn outreach

Account research and relevant professional conversations, coordinated with the other outreach channels. Activity is planned around platform rules and the buyer's response.

AI calling (optional)

Evaluate suitable voice workflows separately, with permission, disclosure, accuracy and human-handoff checks. AI voice is not automatically included in every outbound campaign.

Multi-channel sequencing

Coordinate the approved channels so prospects receive relevant follow-up, not duplicate pressure. Honour replies, opt-outs and market-specific permission requirements across the sequence.

CRM + reporting

GHL / HubSpot / Salesforce / Pipedrive integration. Daily activity in your CRM, weekly performance review.

The questions buyers actually ask

Pricing, ROI, integration, limits.

Compare the scope, responsibilities and measurement before choosing an agency. These are the decisions to work through with your sales team.

How much does a B2B lead generation agency cost?

Division50 prices outbound through a scoped quote, not a public price band. The scope depends on your target accounts, markets, languages, SDR capacity, channels, data requirements and CRM work. Compare proposals on the same basis: who does the work, what tools and data are included, how a qualified meeting is defined, the minimum commitment and any extra charges. Ask for the full programme cost and the assumptions behind the activity plan. A low retainer is not automatically a low cost per qualified opportunity.

How should you measure ROI from B2B lead generation?

Measure results through qualified meetings held, sales opportunities and won business, not calendar bookings alone. Agree a reporting period and attribution rules before launch. Revenue divided by agency fees is a revenue multiple, not profit ROI. To assess return, compare attributable gross profit with the full acquisition cost, including fees, data, tools and your sales team's time. Keep open pipeline separate from closed-won revenue and allow for your actual sales cycle. Early campaigns may not yet have enough closed deals to support an ROI conclusion; missing evidence is not a measured zero or a guaranteed future return.

How does an agency work with HubSpot, Salesforce or another CRM?

Start with your existing CRM, permissions and sales process. Agree which system owns each contact, how duplicates and existing customers are handled, what qualifies as an opportunity, and who owns follow-up. Map activity and meeting outcomes to the right records, then test booking, rescheduling, no-show and opt-out paths before launch. A calendar booking should not automatically become a qualified deal. Integration scope depends on your CRM edition, available connectors, custom fields and security review; confirm the work and access in the proposal rather than assuming a one-day setup.

When is an in-house SDR team the better choice?

An in-house team may fit better when deep product knowledge, restricted data access or close collaboration with account executives is central to every conversation. An outsourced team may fit when you need managed prospecting capacity and can give clear targeting, messaging and qualification guidance. Compare recruitment, management, tools, training and ramp effort as well as the retainer. A hybrid can keep product specialists and warm-account follow-up in-house while outsourcing defined prospecting work. Neither model has a universal cost advantage or a guaranteed time to the first meeting.

Which businesses are a good fit for outsourced B2B lead generation?

The strongest fit is a business with identifiable target accounts, a clear buyer problem, enough margin to fund acquisition and a sales team ready to follow up. SaaS, IT services, professional services, logistics and other B2B firms can use outbound, but the next step should match the offer: a software demo, technical consultation, project discussion or partner conversation. Large buying committees may need account-based work across several stakeholders. Ecommerce purchases, restaurant reservations and consumer appointments need different campaigns; a meeting-led SDR programme is not the default answer for every industry.

What can a lead generation agency control, and what remains with your team?

Agree ownership of targeting, list quality, outreach, qualification and handoff with the agency. Your team still needs to provide accurate product and pricing information, approve claims, keep calendars available, follow up promptly and run the closing process. Review objections and lost opportunities together. If buyers are not responding, distinguish a contact-data problem from an unsuitable audience, weak offer or sales follow-up gap before increasing volume. Use that diagnosis to change the campaign, revise the offer or stop work that is not commercially justified.

From first contact to sales opportunity

Know what each result actually means.

A busy calendar and a healthy pipeline are not the same thing. Agree the definitions, reporting period and follow-up owner before launch, then review the counts behind each rate.

Attempted calls
Count dial attempts and unique contacts separately. Repeated attempts are not new prospects.
Live prospect conversations
Separate conversations with the intended prospect from voicemail, wrong numbers and gatekeepers. Connect rate uses attempted calls as its denominator.
Meetings booked
Record agreed calendar bookings and deduplicate reschedules. A meeting-set rate based on conversations is not the same as bookings per dial.
Qualified meetings held
Count attended meetings that meet the agreed criteria. Keep no-shows, cancellations and disqualified meetings separate.
Opportunities and won business
Use sales-accepted opportunities and recorded closed-won outcomes. Open pipeline is not revenue, and multichannel influence is not sole-source attribution.

Keep cold-call results separate from combined email, LinkedIn and paid-media results unless the report explicitly shows the mix. Missing tracking is not a measured zero. Client case studies describe specific engagements, not a result every new campaign will achieve.

Lead generation by market

Lead generation changes when the market changes.

The channel mix can stay connected, but buyer language, privacy expectations, proof, qualification and sales hand-off do not. Explore the programme built for the market you are selling into instead of forcing one global playbook.

Dubai & the UAELead generation company in DubaiFor suitable B2B offers in the UAE, reach defined accounts through researched calling, email and LinkedIn, then qualify the opportunity before sales hand-off.Review the market programme →United KingdomLead generation agency for UK companiesFor suitable B2B offers in the UK, reach defined accounts through researched calling, email and LinkedIn, then qualify the opportunity before sales hand-off.Review the market programme →United StatesLead generation agency for US businessesFor suitable B2B offers in the US, reach defined accounts through researched calling, email and LinkedIn, then qualify the opportunity before sales hand-off.Review the market programme →

Market programmes reviewed 2026-08-29. Saudi Arabia, Qatar and Bahrain are scoped through a tailored strategy engagement that accounts for local buyer language, applicable rules, available proof and delivery requirements.

FAQ

Questions B2B teams ask.

Are you an SDR agency or a full outbound agency?

Both. We can provide a managed SDR function and the work around it: account research, list building, messaging, channel setup, qualification and reporting. Your proposal sets out the people, channels and responsibilities included, so you can distinguish managed delivery from software access or headcount alone.

Do you guarantee meetings?

We do not promise a universal meeting count. We agree the qualification criteria, delivery scope, activity plan and review points for your campaign. Meeting bookings, qualified meetings held and sales opportunities are reported separately. Any specific commercial commitment must be written into your proposal; a target is not a guaranteed outcome.

What's the minimum commitment?

Outbound engagements have a three-month minimum, with a 30-day notice period after the minimum term. Confirm the start date, included work and renewal terms in your written proposal before signing.

How fast can you start?

We set a launch date after reviewing your offer, target market, data, caller or sender setup, CRM access and approvals. Research and messaging can progress while technical setup is completed, but outreach should not start before the agreed checks pass. The first live campaign and the first qualified meeting are different milestones; buyer response and your sales cycle affect the latter.

Where are your SDRs based?

Division50 is headquartered in Dubai and works with remote operators across EMEA and APAC. We scope coverage around your buyers' working hours. Confirm the assigned team's location, language capability and availability during planning rather than assuming every market has a local office.

How is Division50 different from other lead-generation agencies?

We can connect outbound with paid acquisition, content, search and CRM work under one team when those services are in scope. D50 AI supports the operating workflow, while people own strategy, qualification and client communication. Compare the proposed team, channel mix, named client work and handover arrangements, not just a headline meeting target.

Do you work with our CRM?

We scope integration with your CRM, which may include GHL, HubSpot, Salesforce or Pipedrive. Access, field mapping, duplicate handling, permissions and reporting are agreed before implementation. You retain ownership of your business data; the proposal should explain how records and campaign materials are handed over.

How is pricing structured?

Outbound is quoted as a monthly programme based on the capacity, markets, channels and supporting work you need. Division50 does not publish a price range or tier menu. We provide a scoped quote in USD, with a local-currency quote on request.

What happens if the campaign is not working?

Review the evidence at the agreed checkpoints: reachable accounts, conversations, objections, qualified meetings held and opportunity progression. Separate problems in execution from offer fit and sales follow-up. Then agree whether to change targeting or messaging, adjust the channel mix, revise scope or stop. An open pipeline is not proof of revenue, and elapsed time alone is not a reason to keep spending.

Explore more

More from the engine.

Channels
LinkedIn Lead Generation
Buyer research · Relevant messaging · Conversation follow-up
Cold Email
Sending setup · Targeted messages · Reply handling
Cold Calling
Human-led calling · Agreed buyer criteria · Sales handover
Proof + pricing
Success stories
Named, scope-specific records · Qashio · Truein · Allianz Trade
How pricing works
Understand scope, payment terms and what is included
Why Division50
Pipeline AND meetings · two halves of the same engine · one team
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