Most B2B teams hire a PPC agency for the top of the funnel and an appointment-setting agency for the bottom — and the two never share data, ICP, or accountability. Division50 runs both halves under one retainer, one team, one set of numbers on Monday morning.
Human-led, AI-enabled · £4,000–£25,000/month · No long contracts · Global remote operators
Client revenue influenced across ten years of engagements
Qualified meetings booked per client per year
Typical first booked meeting from a new engine
Running B2B revenue engines across UK, GCC, EMEA, APAC
Most agencies do EITHER top-of-funnel (PPC, content, SEO) OR bottom-of-funnel (SDR, appointment setting). We do both — so the keyword that brought the lead in is the same context the SDR uses to book the meeting. No handoff. No finger-pointing.
Your engagement is run by people who have personally built pipeline before — not a junior account manager with a deck. Everyone working on your account has shipped a campaign, dialled a list, or closed a deal. The strategy lives next to the execution.
Behind every engagement runs the D50 AI stack — AI calling for instant qualification, AI agents for enrichment and outreach drafting, automated reporting wired into every channel. The humans focus on what AI can't do yet: judgement, narrative, and the rooms where deals close.
If none of these sound familiar, you probably don't need us yet. If two or more do, the strategy call will save you a quarter.
Your PPC agency optimizes for clicks; your SDR agency optimizes for booked meetings; the gap between them is where pipeline disappears. Nobody owns the funnel end-to-end, so nobody can answer the simple question: which channel actually closes?
The setter agency has a quota of 20 meetings/month and will book 20 meetings/month — qualified or not. By month three you've got a calendar full of dead-end calls and a sales team that has stopped trusting the pipeline.
Blog posts ship, organic traffic grows, the marketing team hits its OKRs — and revenue doesn't move. Without an SDR layer connecting reader intent to a sales conversation, content is a vanity metric. We close that loop on the same engagement.
The pitch was senior operators; what showed up was offshore freelancers with no context on your offer. By month four the named operator is on a different account and your engagement is on autopilot. Our team stays — same humans through the renewal.
(Belkins, SalesRoads, Martal)
Booked meetings as the only KPI. They'll hit the number — qualified or not. No ICP feedback loop with marketing, no influence on the offer, no visibility into what happens after the meeting.
We own the funnel from first click to closed-won. The SDR team uses the same ICP that the PPC team is targeting, and the meetings get scored against actual deal outcomes. The number we report is qualified meetings — not booked-then-ghosted.
(Single Grain, NoGood, NP Digital)
Strong on creative + brand + paid + SEO — usually weaker on the bottom of the funnel. The meetings layer is sub-contracted to an SDR vendor (or skipped entirely), and the team rotates as accounts churn.
Same demand-gen depth, plus an SDR team that actually carries the meetings number ourselves. No sub-contracting of the layer that determines whether marketing ROI is real. Same operators stay on your account through the renewal.
(VP Marketing + 2 SDRs + a contractor)
Founder-led hiring, 4–6 months of ramp per role, recruiter fees, equity dilution, and a single point of failure if the SDR leaves. Plus the tooling stack — Apollo, Outreach, ZoomInfo, Clay, GHL — adds up fast.
Day-one capacity. The whole stack is already wired. The whole team is already trained. Your retainer covers what would otherwise be 4–6 hires + £4k/month in tooling, with a 30-day notice period instead of a 12-month employment contract.
More on the case studies hub. Twenty-eight more on the Clutch profile.
Roadshow campaign across UK regions. Paid demand-gen on Google + LinkedIn feeding a fully-staffed SDR layer that booked the in-person meetings. One team owned the whole loop — ad spend through to physical room.
“Division50 didn't run our ads and then hand us a list. They booked the actual meetings, ran the qualification, and gave us back a pipeline we could close against. The split between marketing and sales just disappeared.”
Conversion rebuild on the marketing site, plus an SDR team running outbound into the warmed list. The two halves shared an ICP from day one, so every meeting booked had a paid-acquisition fingerprint on it.
“We'd had a website redesign and an SDR engagement separately, and neither moved the number. Putting them on the same team made the difference. Same ICP, same brief, same Monday meeting.”
Outbound SDR team in-region running into a paid-acquisition layer on LinkedIn + Google. Local language nuance handled in-house; ICP built around enterprise IT buyers in Saudi public + private sector.
“We'd tried two appointment-setting agencies before and neither understood the buyer in this market. Division50 ran demand-gen and SDR off the same playbook — and we hit our quarterly target six weeks early.”
5.0 reviews on Clutch — the highest in B2B lead-gen for the region.
Oracle · DHL · MBC Group · Qatar Development Bank · ARN · Blueground
Belkins is excellent at one thing: booking meetings. They don't run the demand-gen layer that creates the ICP they're targeting, and they don't have visibility into whether the meeting closed. We run both halves under one P&L — same ICP for marketing and SDR, same Monday meeting, same accountability for what hits the closer's calendar AND what converts. If the only thing you need is a setter on a list you already trust, Belkins is a fine choice. If the list, the offer, the meetings, AND the reporting all need to come from one team, that's us.
Every person on your engagement has personally built pipeline before. The strategist has run a campaign. The SDR lead has dialled. The PPC operator has lost their own money on a Google account. We don't have a strategy team that hands work down to an execution team — the people on the call are the people doing the work. This matters because in B2B revenue, theory and execution are the same job, and any handoff between them is where outcomes leak.
AI does the volume — lead enrichment, first-touch dialling, draft sequences, reporting rollups. Humans do the judgement — ICP design, offer positioning, the actual sales conversation, the campaign post-mortem. Most of our peers are either fully manual (slow, expensive) or fully AI (cheap, unaccountable). We chose the middle: AI removes the busywork so the operators can focus on what only humans can do well. The Monday meeting is a human-to-human conversation about what the AI surfaced last week.
Because the meeting that closes started somewhere — and increasingly that somewhere is an article, a comparison page, or an LLM citation. Treating content as a separate motion from outbound + paid means the SDR is reaching out without context the prospect already has. When we own content, the SDR pitches off the same article the buyer just read, and the paid landing page mirrors the same positioning. One narrative across every channel is the unlock — and it can only be done if one team owns the narrative.
No layer of execution is sub-contracted. Strategy, paid media, SEO, content, SDR, AI-calling configuration, CRM work, and reporting all run inside Division50 by full-time operators. The only thing we use third parties for is creative production (some video / illustration), and that's flagged transparently in the engagement scope. The reason matters: every time pipeline work gets sub-contracted, the accountability gets diluted, and the engagement quietly drifts.
No — most engagements start with one or two layers and expand once trust is earned. /services/outbound is SDR-only; /services/inbound is paid + AI calling + nurture; /services/seo is content + SEO. The reason we exist as one company is that the same operators can run all of them when you're ready — and the same data model means we're not rebuilding ICP, reporting, and CRM every time you add a channel. Start narrow, expand when it's earned.