SaaS Explainer Video Production. Your product in 90 seconds. And it converts.

A single hero explainer is typically 3-4 weeks: roughly a week for script + storyboard sign-off, then two for animation, voiceover, and sound design, then a final week for revisions and format exports. Onboarding series and multi-video packs run longer depending on volume. The script + storyboard stage is where the timeline holds — once that's locked, the rest moves fast. We pin exact dates on the strategy call against your scope.

For most SaaS, animation wins: it shows abstract workflows, data, and product value that a camera can't, it ages slower as your UI changes, and it's cheaper to update later. Live-action makes sense for founder-led story, customer testimonials, or culture content. Many of the best explainers are hybrid — animation for the concept, real screen captures for the demo moments. We'll recommend the right mix on the call based on what the video has to do.

Script first, always — the script is the video. We start with a working session to nail the one job the video is hired for and the single objection it has to dissolve, then write a tight 60-90 second narrative on a problem → product → payoff arc, in your category's language, not generic SaaS filler. You review and we revise the script before a storyboard exists, and you sign off on the storyboard before anything is animated. No expensive surprises three weeks in.

Two structured revision rounds are built into every explainer — one on the script/storyboard and one on the animated draft — plus a final polish pass. Because you sign off on script and storyboard before animation starts, the big, expensive changes happen on paper where they cost nothing, not on a rendered timeline. If a project genuinely needs more, we scope it transparently — never a surprise line item.

A clear single message, a script that opens on the buyer's real problem in the first five seconds, the right length (60-90s for a hero, shorter for ads), animation built around your actual product instead of templated stock, a voiceover that matches your audience, and one unmistakable call-to-action. The mistake most explainers make is trying to explain every feature — a great one sells the one outcome that earns the next click. We build to that, not to a feature list.

A generic agency takes a brief and renders a video. We start with the funnel job — where this runs, who's watching, what it has to make them do — and write the script backwards from the conversion. We work in B2B SaaS specifically, so we understand product-led narratives, activation, and ad creative, not just 'make it look nice'. And if an explainer isn't the right asset for your stage, we'll tell you on the call rather than sell you one anyway.

Yes — that's the point of building from one master. We deliver the hero explainer plus the cutdowns you need: square and vertical ad variants for Meta / LinkedIn / YouTube, a captioned silent-autoplay version for the homepage, and shorter clips you can drop into onboarding and feature announcements. One production, many surfaces — so you're not commissioning a fresh video every time you need a slightly different format.

Quote-based — no public tier list — because cost depends on length, animation complexity, number of videos, and how many ad cutdowns and formats you need. A single hero explainer is scoped differently from an onboarding series or an ad-creative drop. Book a strategy call and we'll size it in 30 minutes and tell you honestly whether a video is even the right spend right now.