Lead Generation Agency UK FAQ
Questions, answered.
How are lead generation, appointment setting and outsourced SDRs different?
Lead generation is the broader work of finding and developing interest from potential customers. Appointment setting focuses on arranging a relevant sales conversation. Outsourced SDR support provides people and an agreed operating process for prospecting and qualification. They can be part of one programme; they are not three unrelated services you must buy.
Do you provide cold calling, cold email and LinkedIn outreach?
These are the core channels we can scope for B2B outbound. The mix depends on your buyers, offer, data and operating requirements. We agree the channels and responsibilities in the proposal; we do not assume every contact should receive the same sequence.
What makes a meeting qualified?
We agree the target company, relevant role, business need and other fit criteria with you. Qualification describes the evidence available before handover, not a guarantee that the prospect will attend or buy. Your team remains responsible for discovery, proposals and closing unless a separate scope says otherwise.
Is your team based in the UK?
Serving UK buyers does not mean every team member is UK-based. Delivery location, working hours, language requirements and management arrangements should be confirmed in your proposal. We do not represent a market-specific page as a local office.
How do you approach UK outreach rules?
The rules vary by channel and recipient. Before outreach, the brief needs to address applicable privacy information, lawful basis, telephone screening, previous objections and opt-outs. Corporate subscribers and sole traders may require different handling. We agree responsibilities rather than making a blanket compliance guarantee.
Does this include Google Ads or social media advertising?
No. Paid advertising is a separate service with its own media budget, campaign scope and conversion journey. If you need both, we can discuss the two workstreams without treating advertising spend or creative production as included SDR work.
What does outsourced lead generation cost?
Ask for the current proposal for your required capacity and scope. It should state the billing currency, minimum term, payment schedule, any setup charges, tools and data allowances, and what is excluded. This page does not introduce a separate UK tariff or promise fee-free setup.
How soon will we see meetings?
Timing depends on your offer, audience, data readiness, messaging and response. Agree onboarding milestones before launch. We do not promise a first-month meeting count or treat a competitor's published results as a forecast for your campaign.