Are you a Google Ads agency or a full performance marketing agency?
Both media and conversion matter. We run search, Performance Max, LinkedIn, Meta and other relevant paid channels, then connect them to the landing, checkout, booking, response and measurement path the business needs. You are buying a managed acquisition system, not only bidding changes inside an ad account.
Do you guarantee a specific acquisition cost, ROAS or number of leads?
No. A fixed result promised before the market, offer, conversion rate and customer economics are tested would be misleading. We agree the primary customer action and guardrail metrics, launch the advert and conversion path together, test systematically and report the real result by channel.
What's the minimum commitment?
There is a 3-month minimum so the optimization loop has time to compound. After that, it is month-to-month with a 30-day notice period. There are no 12-month lock-ins. We earn the renewal monthly.
How fast can you start?
Discovery and strategy start in week one. The first landing, checkout, booking or lead-response path is prepared with tracking and creative before campaigns go live. Timing depends on account access, assets, integration complexity and review requirements; we agree the launch gate before spend begins.
Is the ad spend included in the retainer, or paid separately?
Ad spend is paid separately, directly from your ad account. The retainer covers the agreed strategy, campaign management, creative and conversion scope, integrations and reporting. Optional response, qualification or lifecycle work is stated explicitly in the proposal; there is no hidden media markup.
How does the AI calling actually work? Will it sound robotic?
AI calling is optional and only used for a lead-based journey where rapid qualification is appropriate and consent, disclosure, language, escalation and recording rules are agreed. Ecommerce purchases, restaurant bookings and many local-service journeys should not be interrupted by an unnecessary sales call.
What if our buyers aren't on TikTok or Snapchat?
Then we do not run there. Channel selection follows audience behaviour, creative fit, economics and measurement quality. Search may lead for urgent local demand, LinkedIn for considered B2B evaluation, and Meta or TikTok for visual discovery and commerce. We choose the mix from evidence rather than a preset bundle.
How is this different from a typical PPC or paid media agency?
Three differences: (1) We own the conversion path and measurement, not only the bidding strategy. (2) The customer action and scorecard change by business model instead of inheriting one lead template. (3) Pricing is quote-based against channels, creative, conversion work, integrations and operating complexity, with the scope visible before launch.
How is pricing structured?
The monthly retainer is scoped to channels, creative volume, conversion experiences, integrations, reporting and any optional response or lifecycle operation. Pricing is quote-based because the right system depends on geography, business model, customer value and media budget. Book a strategy call and we will size the required scope.