Trade show coverage · Booth lead capture · Conference video

Event Lead Generation Agency. Your booth shouldn't end when the floor closes.

Pipeline up top. Meetings down the funnel. We embed a production + lead-capture team at your booth — on-site interviews, demos, badge scans into your CRM, short-form cuts for social, and a long-form recap film your sales team uses for the next 12 months. Human-led. AI-enabled. UK + GCC native.

350-520
Event reach per booth
12 mo
Recap film working sales floor
Day 1
Content live · same day
On-site
Team embeds at your booth
Book a strategy call See what we run

No long contracts · Per-event scoping · Global crews · Edits within 14 days

8-12

Short-form videos per single-event package

14 days

Edit turnaround on shorts + recap

3-5x

Typical ROI vs cost of booth alone

12 mo

Useful life of long-form recap film

Events + booths covered for

Oracle logo
DHL logo
MBC Group logo
Qatar Development Bank logo
ARN Khaleejiya logo
Blueground logo
Oracle logo
DHL logo
MBC Group logo
Qatar Development Bank logo
ARN Khaleejiya logo
Blueground logo
How we engage

Four steps. From booth setup to recap film — covered.

  1. 01

    Discovery

    We learn the event, the booth, and what success looks like.

    One-hour working session ahead of the event. We map the agenda, your booth layout, the sessions worth filming, the spokespeople you want on camera, and the pipeline outcomes that justify the budget. No shot list until we know what you need to walk away with.

  2. 02

    Strategy

    We design the shot plan, the lead-capture flow, and the edit roadmap.

    Crew size, camera count, interview schedule, demo capture plan, and lead-capture workflow (QR on the booth, badge scans, post-event nurture). Deliverables are pre-scoped to the channels you actually publish on — LinkedIn, Instagram, TikTok, YouTube, sponsor decks.

  3. 03

    Execute

    Crew on-site, booth covered, conversations captured.

    Producer + camera operators + audio + a lead-capture operator on the floor. We film the booth, the interviews, the demos, and the side-room sessions. Leads are captured into your CRM in near-real time, not handed over as a spreadsheet a week later.

  4. 04

    Optimize

    Edits delivered, leads nurtured, next event scoped.

    Short-form videos delivered within 14 days, long-form recap film within 30. We tag which clips drove the most engagement, which interviews booked the most follow-up calls, and which formats to double down on at the next event.

What we run

From booth handshake to post-event recap — covered.

On-site booth coverage

Producer + camera + audio team embedded at your booth. B-roll of the floor, ambient footage, talking-head moments — everything you need to prove the booth was worth the spend.

Spokesperson & team interviews

Scripted + spontaneous interviews with your founders, product leads, and customers walking the booth. Set up in a quiet corner, lit + mic'd properly — not phone-camera vertical clips.

Product & service demos

Clean capture of live product walkthroughs and demos run at the booth. Cut into shareable explainer clips your sales team can drop into outbound for the next year.

Professional editing & finishing

Audio cleanup, color grading, on-brand subtitles, lower-thirds, intro/outro plates. Every deliverable comes export-ready for LinkedIn, Instagram, TikTok, YouTube, and sponsor decks.

Short-form social cuts

8-12 short-form videos per event — 15s to 90s — formatted for LinkedIn, Instagram, TikTok, and YouTube Shorts. Pre-scheduled into your post-event content calendar, not dumped in a Drive folder.

Long-form recap films

1-2 long-form pieces per event — company highlight reel, sponsor recap, or session edits. The asset your sales team uses for outbound, your investor deck uses for traction, and your team uses internally.

Real outcomes

What exhibitors actually walk away with.

Anonymized below for confidentiality. Full case studies and named references shared on the strategy call.

SaaS exhibitor · enterprise conference

Booth ROI doubled by the post-event content alone

Series B SaaS exhibitor at a 3-day enterprise conference. We embedded a 2-person crew, captured 14 spokesperson interviews and 9 demo walkthroughs, delivered 12 shorts + 1 highlight film. Shorts pulled 380k organic LinkedIn impressions in the 30 days after the event.

380k post-event impressions
Fintech launch · regional summit

47 qualified booth leads captured directly into CRM

Pre-Series A fintech launching at a regional summit. We ran a QR-to-CRM lead capture flow on the booth + a dedicated lead operator triaging walk-ups. 47 qualified leads handed off to sales day-of, plus a 90s launch recap that the founder used for the funding round update.

47 qualified leads
B2B services · multi-day trade show

One long-form recap, 12 months of sales asset reuse

Enterprise B2B services exhibitor at a 4-day trade show. We captured 22 customer interviews on-camera and cut a 3-minute company recap. The sales team has used the recap film in outbound, on the homepage, and in their pitch deck every quarter since.

12-month asset life
We'd been to four conferences before with no plan for the footage — endless phone clips that never got cut. The first event we ran with the Division50 team, we had 11 shorts live on LinkedIn within two weeks. Our sales team is still sending them.
Head of Marketing / B2B SaaS · 200-employee firm
What changed for us was the lead capture. We'd always treated the booth as branding. With a dedicated lead operator scanning badges into the CRM live, we walked out with a real pipeline number — not a stack of business cards.
Founder / Fintech · Pre-Series A
Honestly, the long-form recap paid for the whole event by itself. It's been our homepage video for nine months and we still use it in every investor update.
CEO / Enterprise IT services
FAQ

Questions exhibitors + event teams ask.

Do you guarantee a specific number of leads from the booth?

No — anyone who guarantees you a fixed lead count from a single event is selling spam. What we commit to is the execution: producer + crew on-site, interviews captured, demos filmed, lead-capture flow running, deliverables shipped on time. The lead volume depends on the event, your booth position, and the offer — all variables we can't promise around. The honest version: most exhibitors get 3-5x ROI on the booth + content combined when the offer + ICP fit is real.

What's the minimum commitment?

One event. We scope per event, not per retainer. If it works, we scope the next one together — most clients book us for 3-6 events a year once the playbook is dialled in. No long-term lock-ins.

How fast can you start? My event is in 3 weeks.

We've stood up event coverage in as little as 10 days when the brief is clear. Realistic minimum is 2-3 weeks for a single-day exhibitor package, 4-6 weeks for a multi-day organizer production with multi-camera and live edit. Tell us the date on the strategy call and we'll tell you honestly if we can make it.

Where are your crews based?

Global remote operators with regional crew leads. We've covered events across EMEA, APAC, and North America. Crew is sourced locally to the event venue so you're not paying for international flights and lodging on top of the production budget.

How do you measure success?

Three layers: (1) Deliverables shipped on time and on-brand — non-negotiable. (2) Booth lead capture quality — number of qualified leads into your CRM during the event, not just business cards. (3) Post-event content performance — engagement on the shorts, sales-team usage of the long-form recap, and how often the assets get reused over 12 months. We report on all three within 30 days of the event.

What do we get vs hiring a freelance videographer or doing it in-house?

A freelance videographer films. We film, capture leads, run the on-site production schedule, edit, finish, format per channel, and tag what to reuse. In-house teams can do this — most don't, because the team gets pulled into running the booth itself. We're the layer that turns the event from a brand exercise into a measurable pipeline + content engine.

Can you also help us with the booth itself — design, staffing, lead-capture tech?

We don't build booths. We do handle the lead-capture flow (QR-to-CRM, badge scanning into your stack), the on-camera spokesperson coaching, and the on-site production schedule. For booth design and on-floor sales staffing we partner with specialists we trust.

What if the event under-delivers — bad foot traffic, bad weather, low turnout?

We still ship every deliverable in scope — the shorts and recap don't depend on foot traffic. If lead capture under-performs because the event itself was weak, we'll be honest in the post-event debrief and help you decide whether to skip that event next year. We don't keep selling clients on events that aren't working for them.

Explore more

More from the engine.

Channels
LinkedIn Lead Generation
Multi-account warming · Sales Nav targeting · sequence-driven outreach
Cold Email
Deliverability-first · dedicated domains · 95%+ inbox placement
Cold Calling
Real humans on the phone · UK + GCC native · English + Arabic
Proof + pricing
Case studies
Real outcomes, named clients · Juice $4M · ASTUDIO $1.2M · Taurus $800K
How pricing works
Transparent ranges · £4-25K/mo · 3 engagement tiers · £0 setup
Why Division50
Pipeline AND meetings · two halves of the same engine · one team
Get started

Tell us about the event.

30-minute strategy call. We learn the event, the booth, the goal — and tell you honestly what coverage will look like. No deck, no fluff.

Book a strategy call Email us