Growth Marketing
A managed starter package for B2B and SaaS teams that need paid acquisition, an offer page, monthly content and CRM follow-up working together. One agreed scope, with clear owners and reporting.
Our founder explains how Division50 connects marketing and sales. The service scope below defines what is included in your engagement.
Explore client work involving paid acquisition and campaign delivery. These are different engagements, not results from this fixed starter package or a forecast for your business.
500+qualified leads / month500+ qualified leads/month at sub-$0.60 CPCs across Snap, Meta & TikTok
Read the story →Qatar–KSA Trade Mission1,700+qualified registrations1,700+ registrations and ~200 B2B meetings at a $0.19 cost-per-click
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7countries · 3 continentsSold-out broadcaster events across 7 countries and 3 continents
Read the story →The starter scope
The starter combines paid advertising, a landing page or funnel, content production and CRM setup. Confirm production logistics, approvals and any additional work in your proposal.
Choose search, social or video advertising around your audience and offer. The scope covers agreed creative, targeting, budget pacing and optimisation on one platform. Confirm media spend separately.
Explore paid advertisingCreate a focused route from the ad to the next useful action. Copy, layout and the CRM handoff support one offer. Agree page count, integrations, tracking and approval responsibilities before the build.
Configure the agreed stages, source fields and follow-up automations. Test forms, routing and consent handling before launch. Define who responds to enquiries and how sales feedback returns to the marketing team.
Plan topics, hooks, formats and publishing around the offer and audience. Product details, customer proof and brand guidance come from approved sources, with a named reviewer on your team.
The starter content scope is 20 posts per month. A video sales letter can be scoped where it fits the offer. Confirm lengths, revisions, formats, asset rights and approval deadlines in the proposal.
Explore content productionThe starter includes one filming session per month and posting to one primary platform. Agree location, participants, travel, reshoots and publishing access. Monthly reporting connects delivery and spend to the agreed business outcome.
Choose the right scope
The package suits teams that need these four services coordinated. It does not automatically include outbound SDRs, SEO/GEO, events, a full website or unlimited channels.
A fit when you have an offer to promote, someone available to approve content and a team ready to follow up. Agree a test budget, conversion goal and reporting access before launch.
If your paid campaigns, content or CRM are already well managed, scope the missing service instead of paying to duplicate it. The handoff between teams matters more than forcing everything into a bundle.
Compare our servicesMultiple offers, outbound sales, SEO, events or additional markets need their own plan and budget. The service hub explains those options without making the starter package appear unlimited.
Explore managed outboundAn ecommerce campaign needs orders and margin; a clinic needs attended appointments; a local service business needs qualified enquiries and booked jobs. Those needs deserve a tailored acquisition scope, not B2B meeting targets.
Find your industryHow the programme comes together
The launch plan depends on brand assets, access, filming availability, approvals and tracking readiness. We agree milestones after scoping rather than promise that every business launches in the same week.
Review current demand, buyer objections, campaign history and the next step you want people to take. Pick one paid channel and define what makes an enquiry worth following up.
Connect ad messaging, the offer page, content calendar and CRM stages. Agree production deliverables, permissions, measurement and the person responsible for every approval.
Produce the agreed assets and test page behaviour, form routing, attribution and follow-up. Launch only after the account owner approves the campaign, budget and customer journey.
Review creative, landing-page conversion, lead quality and sales feedback. Separate a tracking problem from a weak offer before increasing spend. Any additional channel or production scope needs agreement.
Report on the business outcome
A monthly report should explain the period, spend, conversion definitions and missing data. Stable cost-per-lead or a fixed return cannot be promised before testing.
Track enquiries, qualified leads, booked and held meetings, accepted opportunities and won business separately. Report the sales-cycle lag, not just the leads generated this month.
Review delivery, reach, engagement, traffic and conversion alongside cost. A platform-attributed sale may overlap another channel. Deduplicate against your CRM or order system before calling it incremental revenue.
If the engagement is tailored to consumers, agree order, booking or job-completion events. Include refunds, cancellations and fulfilment limits where relevant. These metrics replace B2B meeting targets rather than adding them to every report.
Decide whether to improve the offer, change creative, repair tracking or test a new audience. Quote extra scope separately. A named client result is useful context, not a guaranteed benchmark for a different business.
Before we start
The starter scope combines one paid ad platform, one landing page or funnel, CRM setup and automations, a monthly content calendar, 10 reels and 10 static posts, one monthly filming session, posting to one primary platform and monthly reporting. A video sales letter can be scoped where it fits. Confirm formats, revisions, integrations, production logistics and exclusions in the written proposal.
Not automatically. The starter scope covers paid acquisition, an offer page or funnel, content and CRM follow-up. Outbound SDRs, SEO/GEO, events, extra platforms and additional production need a separately agreed scope. A broader company capability is not the same as an inclusion in this package.
This starter page is designed for B2B and SaaS teams. Ecommerce and local businesses can discuss a tailored paid-acquisition and content programme, with purchases, appointments or booked jobs as the outcome. We would not use B2B meeting targets for a business that needs consumer sales.
Keep the work that is already effective. We can discuss a specialist service or a coordinated handoff instead of duplicating your current scope. A bundle is useful only when the included services match the work you need.
The starter engagement has a three-month minimum, then month-to-month service with 30 days' notice. Confirm the start date, renewal and notice terms in your written agreement. This is not a cancel-anytime trial or a promise of results within three months.
The managed service is quote-based. Confirm the service fee, media budget, software, taxes and any production or travel costs as separate items before signing. Additional platforms, filming or integrations should be scoped explicitly rather than assumed to fit inside the starter retainer.
We agree the launch sequence after checking access, brand assets, filming, approval availability and tracking. Results depend on demand, the offer, budget, creative, follow-up and the sales cycle. We do not promise a Week 3 launch, Week 4 lift or predictable cost-per-lead by month three for every business.
We use your approved brand assets, offer details and content calendar. Agree a reviewer, production schedule, revision allowance and approval deadlines. Filming consent and asset rights need to be in place before publishing; one session does not remove the need for preparation and review.
Review campaign spend, content delivery, traffic, enquiries and lead quality alongside CRM outcomes. Separate booked from held meetings and pipeline from won revenue. State the attribution window and any missing data. For a tailored consumer programme, use purchases, attended appointments or completed jobs instead.
Tell us about the offer, the work already in place and the outcome you need. We will explain whether the starter package or a specialist engagement is the better fit.