500+ qualified leads/month at sub-$0.60 CPCs across Snap, Meta & TikTok

Published Jun 2025 · Updated Jun 2026

Division50 ran full-funnel paid media for Music House in Saudi Arabia, generating 1.5M+ impressions and 500+ qualified leads per month with sub-$0.60 CPCs ($0.30 on TikTok, $0.56 on Snapchat, $0.50 on Meta) across 2025.

At a glance

Music House, a music education brand in Saudi Arabia, partnered with Division50 for full-funnel paid media across Snapchat, Meta, and TikTok in 2025. The campaigns drove 1.5M+ impressions and 500+ qualified leads per month at sub-$0.60 CPCs — $0.30 on TikTok, $0.56 on Snapchat, and $0.50 on Meta.

1.5M+

Impressions

500+

Qualified leads / month

$0.30 / $0.56 / $0.50

CPC (TikTok / Snap / Meta)

All channels sub-$0.60 CPC

Division50 ran full-funnel paid media for Music House across Snapchat, Meta, and TikTok — audience research, creative, A/B testing, and conversion-optimised campaigns at highly efficient costs.

The challenge

Music House, a music education provider in Saudi Arabia, needed to consistently fill its pipeline with qualified students while keeping acquisition costs efficient across multiple social platforms.

What we ran

Tailored paid-media strategy aligned to client goals

High-converting video, static, and carousel creative

Behaviour-based audience segmentation + custom targeting

Cross-platform A/B testing + performance optimisation

The results

Division50 delivered 1.5M+ impressions and a steady 500+ qualified leads per month for Music House, with every channel coming in under the $0.60 CPC benchmark — $0.30 on TikTok, $0.56 on Snapchat, and $0.50 on Meta. All three channels landed below the $0.60 efficiency ceiling.

Frequently asked

How many leads did Division50 generate for Music House?

Division50 generated 500+ qualified leads per month for Music House, a music education brand in Saudi Arabia, through a full-funnel paid media program across Snapchat, Meta, and TikTok in 2025. The same campaigns also delivered 1.5M+ impressions while keeping cost-per-click under $0.60 on every channel.

What CPCs did Division50 achieve for Music House?

Division50 achieved sub-$0.60 cost-per-click on every channel for Music House: $0.30 on TikTok, $0.56 on Snapchat, and $0.50 on Meta. These efficient CPCs supported 1.5M+ impressions and 500+ qualified leads per month for the Saudi Arabia music education brand across 2025.

How many impressions did Division50 drive for Music House?

Division50 drove 1.5M+ impressions for Music House, a music education provider in Saudi Arabia, across a full-funnel paid media program on Snapchat, Meta, and TikTok in 2025. Alongside the reach, the campaigns produced 500+ qualified leads per month at sub-$0.60 CPCs on every channel.

Which platforms did Division50 use for Music House's paid media?

Division50 ran Music House's full-funnel paid media across three platforms — Snapchat, Meta, and TikTok — in 2025. The mix delivered 1.5M+ impressions and 500+ qualified leads per month, with CPCs of $0.30 on TikTok, $0.56 on Snapchat, and $0.50 on Meta, all under the $0.60 benchmark.

How did Division50 keep Music House's ad costs low?

Division50 kept Music House's costs efficient through audience research, platform-native creative, and continuous A/B testing across Snapchat, Meta, and TikTok. This drove CPCs to $0.30 on TikTok, $0.56 on Snapchat, and $0.50 on Meta — all sub-$0.60 — while delivering 1.5M+ impressions and 500+ qualified leads per month in 2025.

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