UAE & Saudi Arabia300+Booked meetings
1,000+ qualified leads
Allianz Trade
Inbound and omnichannel outbound for Allianz Trade across the UAE and Saudi Arabia.
Explore the Allianz Trade storyInsurance marketing & growth
Insurance lead generation for insurers and brokers.
More of the right enquiries. A clearer path to quotes and policies. Marketing built around the cover you sell and the people you need to reach.
Explore our insurance work
Insurance marketing with a commercial purpose.
Division50 helps insurers and brokers turn relevant demand into qualified enquiries and sales opportunities. Our outbound lead generation, paid advertising and SEO and AI-search services connect the message, landing page and follow-up. Your authorised team remains responsible for advice, underwriting and policy decisions.
Client experienceReal insurance campaigns.
Real insurance campaigns.
Business conversations that count.
Two published insurer engagements. Explore what we delivered, where the campaigns ran and what was measured.
UAE & Saudi ArabiaRiyadh, Saudi Arabia34Qualified meetings
50+ qualified leads
Medgulf
An outbound calling programme for enterprise insurance in Saudi Arabia.
Explore the Medgulf storyThese are results from the named insurer campaigns, not broker references or a forecast for your business. Booked meetings are not reported as attended meetings, sold policies or revenue.
Built around your product
Different cover. Different customer. Different campaign.
Health insurance lead generation should not use the same journey as a commercial fleet or trade-credit campaign. Select a product to see how the audience, message and next step change.
Campaign focus
Commercial insurance lead generation starts with the business.
Build account lists and product-specific content around business activity, relevant risks and the reason to review cover. General insurance is a broad category; individual campaigns should name the actual product.
- Who you need to reach
- Business owners, finance teams and risk or operations leaders.
- The useful next step
- A business-fit consultation and a complete quote brief.
- What to measure
- Accepted opportunities, quotes issued and bound-policy contribution.
Campaign focus
Give individual and employer health enquiries different journeys.
Use separate landing pages and messages for personal medical and employer benefits demand. Initial marketing forms should capture contact and product context, not medical histories.
- Who you need to reach
- Individuals comparing medical cover, or HR and benefits teams choosing a group programme.
- The useful next step
- A permission-based enquiry routed to the right authorised team.
- What to measure
- Eligible enquiries, quote progression and acquisition cost by audience.
Campaign focus
Life insurance lead generation needs clarity and considered follow-up.
Explain the enquiry process and connect useful educational content to an adviser conversation. Avoid fear-based messaging, guaranteed acceptance or unsupported savings claims.
- Who you need to reach
- People reviewing protection needs, and business owners considering relevant business protection.
- The useful next step
- A suitable, informed consultation request.
- What to measure
- Qualified consultations, application progression and issued policies.
Campaign focus
A fleet review is not the same as a personal motor quote.
Capture existing personal-motor demand through relevant search and quote journeys. Use business-account outreach selectively for fleet programmes, preserving fleet size and renewal context where appropriate.
- Who you need to reach
- Private vehicle owners, fleet operators and transport or procurement teams.
- The useful next step
- A product-specific quote request or fleet-review brief.
- What to measure
- Complete briefs, quote-to-policy progression and acquisition cost.
Campaign focus
Make the buyer's property or business context clear.
Separate personal property from commercial property and liability audiences. Give each relevant expertise, product scope and an enquiry route that preserves the buyer's actual need.
- Who you need to reach
- Property owners, facilities teams, business operators and professional-service firms.
- The useful next step
- An appropriate risk and cover conversation with your team.
- What to measure
- Sales-accepted briefs, quotes and bound policies.
Campaign focus
Connect cyber insurance marketing to a real business decision.
Pair expert-reviewed explainers with relevant business outreach. Keep insurance marketing distinct from cybersecurity assessments, and never promise that cover removes operational risk.
- Who you need to reach
- Finance, IT, risk and business leaders evaluating their organisation's needs.
- The useful next step
- A scoped commercial enquiry for an authorised adviser.
- What to measure
- Qualified accounts, quote progression and policy contribution.
Campaign focus
Reach the companies moving goods, not a generic business list.
Build the campaign around the type of trade, routes and business relationships your product can serve. Use logistics-relevant content and a brief your specialist team can qualify.
- Who you need to reach
- Importers, exporters, logistics operators and trade or procurement teams.
- The useful next step
- A relevant cargo or commercial-cover brief.
- What to measure
- Accepted trade enquiries, quotes and policy outcomes.
Campaign focus
Speak to the people responsible for receivables and trading risk.
Use researched commercial outreach and clear educational material to start a relevant conversation. Keep buyer qualification, insurer assessment and policy decisions as separate stages.
- Who you need to reach
- Finance directors, credit teams and business owners selling on credit.
- The useful next step
- A qualified commercial conversation and product review.
- What to measure
- Relevant finance-team conversations, quote progression and policy value.
These are campaign approaches we can scope with your team, not a claim of verified client results in every product line. Product availability, terminology and permitted promotion vary by market.
Choose your growth mixConnect the channels.
Connect the channels.
Keep the buyer in focus.
Use researched outreach for relevant business accounts, paid media for active product demand, and organic content to answer the questions that build confidence.
Commercial insurance outreach
Identify suitable business accounts and decision-makers. Build a relevant calling, email and LinkedIn approach around the product, buying trigger and qualification criteria your team has approved.
Explore outbound lead generationPaid ads and quote enquiries
Match each ad to the right product and landing page. Capture enough context for a useful follow-up without asking people to disclose unnecessary sensitive information in an initial enquiry.
Explore paid advertisingContent that builds understanding
Use your team's expertise to explain product scope, buyer questions and the process of requesting a quote. Create clear explainers and useful sales material, with product claims reviewed before release.
Explore content and socialSEO and AI-search visibility
Build useful product and audience pages with clear answers, relevant expertise and links to supporting evidence. Connect discovery to a product-fit enquiry, not a generic contact form for every type of cover.
Explore SEO and AI visibilityInsurance email marketing
Separate relevant business prospecting from consented customer and renewal communication. Keep the offer specific, the sender clear and the follow-up connected to your authorised team.
Explore B2B cold emailLinkedIn account outreach
Reach the business roles involved in employee benefits, commercial risk and specialist cover. Start with the account's context and a relevant conversation, not a mass pitch for every product.
Explore LinkedIn lead generationFor insurance email marketing, business prospecting is a different activity from consented customer and renewal communications. The audience, permissions and handoff are agreed before launch.
See the whole journey
From first enquiry to the next renewal.
The useful question is not just “how many leads?” It is what happens next. Keep each stage visible so marketing and sales can improve the same funnel.
- 1
Enquiry
A real product need and a clear contact preference.
- 2
Qualification
Your agreed audience, market and product-fit criteria.
- 3
Quote
A complete brief for your authorised sales team.
- 4
Policy
A bound policy recorded separately from a quote.
- 5
Renewal
A separate, consented service and retention journey.
A process illustration, not a benchmark funnel. Keep sensitive documents out of general lead forms and use your approved secure process. Record renewal results separately from new-policy acquisition.
Make the numbers useful
Plan your insurance campaign ROI.
Model the path from enquiries to policies, test your assumptions and see the break-even point. No signup. No personal or policyholder information needed.
Set your campaign assumptions
Illustrative starting values, not industry benchmarks. Use one campaign period and the same currency throughout.
Use expected commission after servicing costs and any cancellation or clawback allowance. Premium is not profit. Renewal income is excluded. Changing currency changes the unit only; it does not convert values.
Planning estimate
What would make this campaign worthwhile?
- Contribution ROI
- 50%
- Projected policies
- 7.5
- Total campaign cost
- US$5,000
- Contribution after campaign cost
- US$2,500
- All-in cost per policy
- US$667
- Break-even policies (expected value)
- 5
- Maximum media cost per enquiry after service costs
- US$55
| Scenario | Bind rate | Policies | ROI |
|---|---|---|---|
| Downside | 15% | 4.5 | -10% |
| Base | 25% | 7.5 | 50% |
| Upside | 35% | 10.5 | 110% |
How the estimate is calculated
Policies = enquiries × qualification rate × quote rate × bind rate. Rates are entered as percentages.
Contribution ROI = (policies × net contribution per policy − total campaign cost) ÷ total campaign cost × 100.
Maximum media cost per enquiry = (projected contribution − service cost) ÷ enquiries. Cost per policy uses both media and service costs.
Fractional policies are expected values, not a promise of part of a policy. ROI is unavailable when cost is zero; cost per policy is unavailable when projected policies are zero.
This is a planning model, not a return guarantee or insurance advice. Inputs are used in this browser only, are not saved by this tool, and are not sent to Division50. A refresh resets the example.
Local context, not copied campaigns
Build around the market you serve.
Location changes language, targeting and follow-up. Explore our wider service plans below; these are market service pages, not separate insurance-performance claims.
Dubai & the UAE
Plan the product, emirate-level audience and language before selecting channels. Our Allianz Trade case study includes work across the UAE and Saudi Arabia; it is not a universal local-performance benchmark.
Saudi Arabia
Keep English and Arabic creative, product review and sales handoff in the brief. Our Medgulf case study covers an enterprise-insurance programme based in Riyadh.
United Kingdom
Separate consumer protection and quote demand from commercial-account development. Match terminology, product permissions and follow-up to the audience your team can serve.
United States
Agree the product line, permitted geography and authorised follow-up before building the campaign. Consumer and commercial enquiries need distinct messages and qualification.
A clearer starting point
Insurance marketing, explained.
Useful answers before you choose a campaign or marketing partner.
How can I estimate insurance campaign ROI?
Start with total media and service costs, then model enquiries, qualification, quote and policy conversion. Use net commission for a broker or expected net contribution for an insurer, not gross premium. The calculator on this page shows editable scenarios and break-even points; its example values are not industry benchmarks or a forecast.
Does the campaign change for health, life and general insurance?
Yes. Health insurance may involve an individual buyer or an employer benefits team; life insurance requires a considered protection enquiry; commercial and general insurance may involve finance, risk or operations buyers. Each needs its own message, qualification and authorised follow-up. Product scope and local requirements are reviewed before launch.
What is insurance lead generation?
Insurance lead generation attracts and qualifies people or businesses with a relevant insurance need, then connects them to an insurer or broker. For commercial insurance, a useful lead includes the business context, relevant product, decision-maker and agreed next step. It is not the same as a quote, an approved application or a bound policy.
Do you work with insurance companies and insurance brokers?
Division50 offers insurance marketing and lead-generation services for insurers and brokers. The campaign is scoped around your products, permitted markets, buyer and sales process. Our published Allianz Trade and Medgulf case studies describe insurer engagements; each result applies to that named campaign.
Which channels suit commercial insurance lead generation?
Researched calling, email and LinkedIn can support relevant business-account outreach where permitted. Search advertising and SEO capture existing product demand. Expert-led content helps buyers understand the offer. The channel mix depends on the product, audience, jurisdiction, budget and sales follow-up.
Do you sell shared insurance lead lists?
This service is a managed acquisition programme, not an offer to buy a generic shared lead list. We agree the audience, qualification criteria, contact permissions, campaign assets and handoff with your team before launch.
How do you measure an insurance campaign?
We separate enquiries, qualified leads, booked and attended meetings, sales-accepted opportunities, quotes and bound policies. Revenue, acquisition cost and renewal value are reported only where your CRM provides the required data and attribution. Missing data is not treated as zero.
Can you support insurance marketing in the UAE and Saudi Arabia?
Our published insurer case studies include Allianz Trade across the UAE and Saudi Arabia and Medgulf in Saudi Arabia. New campaigns require their own product, market, language and compliance review. Past results are not a guarantee of future performance.
How do you approach SEO and AI-search visibility for insurance?
We organise content around specific products, buyer questions and clear next steps, supported by named expertise and relevant case studies. Useful answers, accessible pages, accurate structured data and sensible internal links support discovery. No agency can guarantee a ranking or a citation from an AI system.
Useful industry references
Good campaigns start with an informed brief.
These sources help distinguish products, buyers and economics. Their guidance is jurisdiction-specific; it is not an endorsement of Division50 or a substitute for your team's product review.
ABI: business insurance
A useful starting point for understanding the breadth of commercial products, including liability, property, motor, cyber and trade credit. Campaigns should be just as specific about the product they promote.
NAIC: small-business insurance
Explains why business insurance needs differ from individual consumer needs. We reflect that distinction in audience selection, content and enquiry journeys.
OECD: Global Insurance Market Trends 2025
Examines premiums, claims and underwriting performance separately. The same distinction matters in campaign planning: premium volume alone is not a measure of profit.
Your next campaignLet’s build the right pipeline
Book a strategy call Let’s build the right pipeline
for your insurance business.
Bring the product, market and customer you want to reach. We’ll map the channel mix, qualification and sales handoff.