Roxy Cinemas — Business Club (CBC 2025) · Dubai, UAE · Entertainment & Advertising
$10M in sales and 682 registrations for a first-time premium event
Published Jun 2025 · Updated Jun 2026
Division50 drove 682 registrations against a 650 target (105% of target) for Roxy Cinemas' first Business Club premium event in Dubai, UAE, converting attendance into $10M in cinema-advertising sales in 2025.
Division50 ran Roxy Cinemas' first Business Club (CBC 2025) premium event in Dubai, UAE, in the entertainment and advertising sector — driving 682 registrations against a 650 target (105% of target). The decision-ready audience converted into $10M in cinema-advertising sales across 2025 via events, outbound, and paid media.
105% of target (682 vs 650 registrations)
Roxy Cinemas launched a premium business event to convert attendance into cinema-advertising sales. Division50 owned invitation, outreach, qualification, and registration with a tight location-based ICP strategy.
The challenge
Roxy Cinemas needed to launch its first-ever premium business event, the Business Club (CBC 2025), and convert event attendance into cinema-advertising sales. The goal was to assemble a decision-ready audience of advertising buyers in Dubai.
What we ran
The results
Division50 delivered 682 registrations against a 650 target — 105% of target — assembling a decision-ready audience for Roxy Cinemas' first Business Club event, which converted into $10M in cinema-advertising sales.
Frequently asked
How many registrations did Division50 generate for Roxy Cinemas — Business Club (CBC 2025)?
Division50 generated 682 registrations for Roxy Cinemas' first Business Club (CBC 2025) premium event in Dubai, UAE, against a 650 target — hitting 105% of target. The decision-ready audience was assembled through events, outbound (WhatsApp and direct calls), and paid media across 2025.
How much revenue did Division50 generate for Roxy Cinemas — Business Club (CBC 2025)?
The Roxy Cinemas Business Club (CBC 2025) event run by Division50 converted attendance into $10M in cinema-advertising sales. The premium business event drew 682 registrations against a 650 target (105% of target) in Dubai, UAE, in 2025.
Did Division50 hit the registration target for Roxy Cinemas' Business Club event?
Yes. Division50 delivered 682 registrations against the 650 target for Roxy Cinemas' first Business Club (CBC 2025) event in Dubai, UAE — 105% of target. The audience was decision-ready, designed to convert event attendance directly into cinema-advertising sales worth $10M in 2025.
What did Division50 do for Roxy Cinemas in Dubai?
Division50 launched Roxy Cinemas' first premium business event, the Business Club (CBC 2025), to convert attendance into cinema-advertising sales. Using radius-based ICP targeting per city plus outbound via WhatsApp and direct calls and paid media, it drove 682 registrations against a 650 target (105%) and $10M in sales.
How did Division50 drive registrations for the Roxy Cinemas Business Club?
Division50 combined events, outbound, and paid media, using radius-based ICP targeting per city and outbound via WhatsApp and direct calls. This approach delivered 682 registrations against a 650 target (105% of target) for Roxy Cinemas in Dubai, UAE, producing a decision-ready audience that converted into $10M in cinema-advertising sales in 2025.
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