Qashio Dubai, UAE Fintech
Building Qashio's go-to-market and outbound system
Published Dec 2023 · Updated Aug 2026
Division50 ran a one-year go-to-market and outbound lead-generation engagement for Qashio, a fintech in Dubai, UAE, combining strategy, CRM implementation and campaign execution.
Qashio engaged Division50 to connect its go-to-market strategy with the systems and execution behind outbound sales. The one-year scope included Pipedrive CRM implementation, NetSuite ERP oversight, sales-engagement software and outbound campaigns.
Over a one-year engagement, Division50 built and ran Qashio's go-to-market and outbound lead-generation system, covering strategy, CRM and campaign execution.
The challenge
Qashio needed a repeatable go-to-market and outbound lead-generation system connecting strategy, sales tools and day-to-day execution.
What we ran
What we delivered
Division50 delivered the strategy, CRM and sales-engagement setup alongside outbound campaign execution over one year. In his testimonial, Qashio CEO and co-founder Armin Moradi credits the work with helping the company attract and convert valuable leads and contributing to its traction.
Working with Division50 was a game-changer for Qashio. Their expertise in sales strategy and lead generation helped us attract and convert valuable leads, which has significantly contributed to our traction. I highly recommend Division50 to anyone looking to improve their lead generation efforts.
Frequently asked
What did Division50 do for Qashio?
Division50 delivered go-to-market strategy, Pipedrive CRM implementation, NetSuite ERP oversight, sales-engagement software integration and outbound lead-generation campaigns.
How long was the Qashio engagement?
The documented engagement ran for one year. That describes the duration of the work, not a promised time to a particular commercial result.
What did Qashio say about the work?
CEO and co-founder Armin Moradi's testimonial says Division50 helped Qashio attract and convert valuable leads and contributed to its traction. The full testimonial appears on this page.
Which businesses is this example relevant to?
This is an example of go-to-market, CRM and outbound delivery for a Dubai fintech. It is relevant to B2B teams evaluating those capabilities; it is not evidence of SEO, paid-media or ecommerce performance.
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