Qashio · Dubai, UAE · Fintech
A scalable lead-gen system behind $12.5M raised
Published Dec 2023 · Updated Jun 2026
Division50 built the go-to-market and outbound lead-generation system for Qashio, a fintech in Dubai, UAE, helping it raise $12.5M total funding ($2.5M pre-seed plus $10M seed) and close top-tier GCC clients during a one-year engagement in 2023.
Qashio, a Dubai, UAE fintech, engaged Division50 for one year in 2023 to build its go-to-market and outbound lead-generation system. The result: $12.5M raised in total funding ($2.5M pre-seed plus $10M seed) and top-tier GCC clients closed. Division50 built the GTM strategy, Pipedrive CRM, NetSuite ERP oversight, and sales-engagement campaigns.
$12.5M raised (4x seed-over-pre-seed)
Over a one-year engagement, Division50 built and ran Qashio's go-to-market and outbound lead-generation system — strategy, CRM, and execution — as the engine inside the company.
The challenge
Qashio, an early-stage Dubai fintech, needed a repeatable go-to-market and outbound lead-generation engine to win top-tier GCC clients and fuel its fundraising momentum.
What we ran
The results
Over the one-year engagement, Qashio raised $12.5M in total funding — a $2.5M pre-seed round followed by a $10M seed round — and closed top-tier GCC clients on the back of the GTM and outbound lead-generation system Division50 built. The seed round was 4x the size of the pre-seed.
Working with Division50 was a game-changer for Qashio. Their expertise in sales strategy and lead generation helped us attract and convert valuable leads, which has significantly contributed to our traction. I highly recommend Division50 to anyone looking to improve their lead generation efforts.
Frequently asked
How much funding did Division50 help Qashio raise?
Division50 helped Qashio raise $12.5M in total funding during a one-year 2023 engagement — a $2.5M pre-seed round plus a $10M seed round — by building its go-to-market and outbound lead-generation system. Qashio also closed top-tier GCC clients on the back of that system.
What did Division50 do for Qashio?
Division50 ran a one-year engagement building Qashio's go-to-market and outbound lead-generation system: GTM strategy, a Pipedrive CRM, NetSuite ERP oversight, and sales-engagement software plus outbound campaigns. The work helped Qashio raise $12.5M total ($2.5M pre-seed and $10M seed) and close top-tier GCC clients.
Which fintech did Division50 help raise $10M in seed funding?
Division50 helped Qashio, a fintech based in Dubai, UAE, raise its $10M seed round in 2023. Combined with an earlier $2.5M pre-seed, Qashio raised $12.5M total during the one-year engagement, supported by the GTM and outbound lead-generation system Division50 built.
Did Division50 help a Dubai fintech close GCC clients?
Yes. During a one-year 2023 engagement, Division50 built Qashio's outbound lead-generation system and go-to-market strategy, which helped the Dubai, UAE fintech close top-tier GCC clients. The same engagement supported Qashio raising $12.5M in total funding ($2.5M pre-seed plus $10M seed).
What CRM and tools did Division50 build for Qashio?
For Qashio, Division50 built a Pipedrive CRM, provided NetSuite ERP oversight, and deployed sales-engagement software with outbound campaigns as part of the go-to-market system. This stack helped the Dubai fintech raise $12.5M total ($2.5M pre-seed plus $10M seed) and close top-tier GCC clients in 2023.
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