Cybersecurity outreach built for technical decision-makers
Targeted outreach that connects cybersecurity and compliance services with the technical decision-makers who need them.
- Industry
- Cybersecurity & compliance
- Campaign focus
- Regional enterprise outreach
- Buying committee
- CISO & IT leaders
- Campaign approach
- Service-led messaging
- Delivery scope
- SDR support
Crossbow Labs' business development manager credits Division50's targeted outreach and SDR support with generating qualified leads and consistently booking meetings with cybersecurity decision-makers.
The challenge
Cybersecurity buyers need a reason to engage that is more specific than a broad promise to improve security. Crossbow Labs needed outreach that connected its technical service lines with the responsibilities of security, IT and compliance leaders.
The work translated specialist cybersecurity services into a relevant first conversation. Documented pitch tracks, buyer roles and a lead tracker supported SDR delivery; the existing named client testimonial provides the qualitative outcome without an invented meeting total.
Technical services need a precise buying conversation.
Cybersecurity and compliance buyers bring different responsibilities to the table. The outreach translated Crossbow's specialist services into relevant conversations for security, technology, IT and governance stakeholders.
- Buyer-specific prospecting
- Security and compliance messages
- Qualification and meeting support
Service-led SDR outreach
- Buyer-specific prospecting
- Security and compliance messages
- Qualification and meeting support
Relevant decision-maker conversations
Qualified leads and consistent meetings described in the client's testimonial
Give each service a clear commercial context.
The campaign materials connected the broader cybersecurity offer with defined consulting, validation and testing needs, rather than one undifferentiated technology pitch.
PCI DSS consulting
A compliance-led conversation
Validation audits
Assurance and governance requirements
Security testing
Technical risk and testing needs
Inside the engagement
The campaign materials position Crossbow Labs around cybersecurity standards, consulting and compliance programmes, with specific outreach on PCI DSS consulting, validation audits and security testing.
Explore the delivery scope
- Mapped the target buying committee across security, IT and compliance roles instead of relying on generic seniority filters.
- Prepared initial outreach and follow-up messaging around cybersecurity requirements and the relevance of a consultation.
- Developed service-specific pitch tracks including PCI DSS consulting, validation and security testing.
- Supported prospecting and meeting development with SDR execution, a documented lead tracker and client-aligned sales goals.
What we delivered
Goutham Karthik's testimonial describes qualified leads and consistent meetings with decision-makers, with a strategy aligned to Crossbow Labs' sales goals. The combination of specialist messaging, relevant buying roles and SDR follow-through kept the programme connected to the cybersecurity team's commercial priorities.
Division50 helped us generate qualified leads through targeted outreach and SDR support. Their strategy aligned perfectly with our sales goals. Meetings were consistently booked with decision-makers across our cybersecurity vertical.
A closer look
What did Division50 support for Crossbow Labs?
Targeted prospecting, SDR support, service-specific outreach and follow-up messaging, with campaign materials focused on cybersecurity and compliance buyers.
Which buyer roles were included?
The documented targeting includes CISOs, CIOs, CTOs, IT directors, security leaders and compliance or GRC managers.
Which services featured in the campaign materials?
The outreach included PCI DSS consulting, validation audits and security testing, alongside the broader cybersecurity and compliance proposition.
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