Specialist outreach for geospatial intelligence
Buyer-specific email and LinkedIn outreach for geospatial intelligence, tailored to commodity trading and crop-risk decisions.
- Industry
- Geospatial intelligence & data technology
- Campaign focus
- Specialist B2B prospecting
- Energy & commodities audience
- Commodity trading
- Agriculture audience
- Crop-risk teams
- Campaign workstreams
- Email + LinkedIn
Division50 prepared buyer-specific prospecting and outreach for ForthGrid's geospatial intelligence offer, separating commodity-trading and crop-risk use cases across email and LinkedIn workstreams.
The challenge
An alternative-data product can sound interesting without being easy to buy. ForthGrid needed to explain why geospatial intelligence mattered to specific commercial decisions, while avoiding the same broad pitch for commodity traders and agricultural-risk teams.
The strength of this engagement is the translation from technical capability to a commercial conversation: who needs the data, which decision it informs and why a scoping meeting is relevant. The documented work covers campaign setup and messaging rather than a claimed revenue result.
Connect geospatial capability with the decision it informs.
Commodity traders and crop-risk teams do not buy the same business outcome. ForthGrid's campaign setup separated those audiences, giving each a relevant reason to discuss its own data requirements.
- Specialist prospect lists
- Tailored email messages
- LinkedIn connection and follow-up
Buyer-specific campaign setup
- Specialist prospect lists
- Tailored email messages
- LinkedIn connection and follow-up
A scoping conversation
The campaign's intended next step: understand the buyer's data requirements
One technical offer. Distinct reasons to engage.
The messaging brief translated geospatial intelligence into the commercial questions facing each audience, with a separate outreach angle for commodity markets and agricultural risk.
Energy and commodities
Market visibility and supply-chain risk
Agriculture and agritech
Crop-risk decisions and geospatial requirements
Inside the engagement
ForthGrid's onboarding materials describe GeoPulse and SpaceVision and a tailored data-pipeline service. The commercial conversation centres on how geospatial information can inform a customer's own trading or crop-risk decisions.
Explore the delivery scope
- Separated commodity-trading and agricultural-risk audiences so their different information needs were reflected in the prospecting brief.
- Prepared LinkedIn connection and follow-up messages around market visibility, supply-chain risk and geospatial insight.
- Supported prospect-list development for oil-commodity decision-makers and agritech companies.
- Set up email and LinkedIn campaign workstreams, with a meeting-led next step to scope each prospect's requirements.
What we delivered
The campaign setup connected a clear prospecting brief with tailored LinkedIn messages, specialist prospect lists and email/LinkedIn workstreams. Commodity and agricultural-risk audiences had different reasons to engage, with a scoping conversation as the next step rather than an undifferentiated request for a product demo.
A closer look
What was ForthGrid taking to market?
Geospatial intelligence and tailored data pipelines, including the GeoPulse and SpaceVision offers described in its onboarding materials.
Which audiences shaped the campaign?
Commodity-trading decision-makers and crop-risk or agritech teams, with different business problems and messages for each.
How did the messages connect the data offer to a business need?
Commodity messages focused on market visibility and supply-chain risk, while the agricultural brief addressed crop-risk decisions. Each led toward a conversation about the prospect's own data requirements.
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