Regional outreach and content for SleekFlow
Targeted calling, LinkedIn prospecting and bilingual content for a platform that helps businesses turn customer messages into organised sales and support conversations.
- Industry
- Conversational AI & SaaS
- Market
- UAE regional programme
- Calls made
- 1,595
- LinkedIn contacts reached
- 316
- Content concepts developed
- 20
SleekFlow's regional programme combined 1,595 calls, outreach to 316 LinkedIn contacts and 20 content concepts, connecting targeted prospecting with a bilingual content strategy.
The challenge
SleekFlow needed to connect its messaging and conversational-AI platform with regional business buyers, while building a stronger Arabic presence without losing its English-speaking UAE audience. Sales prospecting and useful product education needed different execution, but a shared understanding of the buyer's needs.
The creative direction started with everyday customer-messaging problems: missed inquiries, repetitive replies, unclear ownership and handoffs. Employee-led formats and practical AI education made the ideas locally relevant while keeping product demonstrations and Arabic wording subject to client approval.
Start the conversation. Make the product easier to understand.
SleekFlow's regional programme brought together two distinct jobs: reaching relevant business buyers and creating content that explains a complex messaging product through recognisable customer situations.
- Calling outreach
- LinkedIn prospecting
- Bilingual content planning
Coordinated regional workstreams
- Calling outreach
- LinkedIn prospecting
- Bilingual content planning
Regional outreach at work
- Calls made
- 1,595
- LinkedIn contacts reached
- 316
Calling and LinkedIn prospecting, with a clear view of each channel
Turn everyday friction into useful product stories.
The creative brief covered employee-led scenarios, practical AI education and team introductions. Twenty concepts gave the regional team a starting point for scripting, filming and product review.
Recognisable situations
Missed inquiries, repetitive replies and team handoffs
Arabic + English direction
A reviewed language mix and cross-language subtitles
Production approval
Local participation, product accuracy and selected concepts
Inside the engagement
SleekFlow's platform brings messaging, a team inbox, automation and conversational AI into business sales and support workflows. The regional content brief focused on explaining those practical use cases to Arabic- and English-speaking audiences.
Explore the delivery scope
- Ran calling outreach with 1,595 calls made and 417 answered calls; the report records eight bookings.
- Reached 316 contacts in the reported LinkedIn automotive campaign, with 105 connections and three reported bookings.
- Prepared a regional social-account strategy around SleekFlow's existing EMEA presence, separate from headquarters activity.
- Developed 20 concepts with opening hooks and calls to action, connecting recognisable messaging problems with product education.
- Proposed cross-language subtitles and an Arabic/English pilot mix for client review rather than treating localisation as a direct translation exercise.
- Planned employee-led sketches, team introductions, inbox-handoff scenarios and practical AI explainers with filming and product-approval requirements.
- Separated outbound coordination from the content and production approval workstream so prospecting and public-facing claims had clear owners.
What changed
The programme recorded 1,595 calls, including 417 answered calls. The reported LinkedIn automotive campaign reached 316 contacts and recorded 105 connections. Calling produced eight bookings and LinkedIn reported three; these remain separate channel measures, not a combined unique-meeting or attendance total. The parallel content workstream delivered a regional social strategy and 20 concepts for scripting, filming and product approval.
A closer look
What content work did Division50 prepare for SleekFlow?
A regional social-account strategy and 20 content concepts with hooks and calls to action, spanning practical AI education, team introductions, messaging scenarios and employee-led formats.
How did the strategy address Arabic and English audiences?
The proposed pilot used the existing regional account, a reviewed language mix and cross-language subtitles. The allocation and selected scripts remained subject to SleekFlow's approval.
What outbound results are recorded?
The calling report records eight bookings and the reported LinkedIn campaign records three. The figures are kept separate because cross-channel deduplication and attendance are not established by those summary reports.
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