Cold calling
Calls made
943 calls answered
40+ qualified meetings for Smart Learning Arabia
Calling, email and LinkedIn outreach that turned education-buyer conversations into booked meetings, backed by qualification and structured follow-up.
Campaign ongoing
- Industry
- EdTech & AI-powered learning
- Market
- Saudi Arabia, UAE & Oman
- Attended & qualified meetings
- 40+
- Total meeting bookings
- 67
- Email contacts reached
- 2,027
Smart Learning Arabia's outbound campaign tracker records 67 meeting bookings, with 40 marked Attended/Qualified. Channel reports record 2,027 email contacts, 845 LinkedIn contacts and 2,418 calls made.
A specialist product. The right conversations.
Makeen.ed needed more than awareness of its AI teaching tools. It needed conversations with relevant education buyers who could evaluate the platform, involve the right stakeholders and explore a school pilot. Reaching them, qualifying the need and keeping follow-up moving required a coordinated sales-development effort.
The programme combined direct conversations with a supporting search and content workstream. Calling, email and LinkedIn helped open the conversation; qualification and post-demo responsibilities kept the next step clear. Client feedback in the tracker made it possible to distinguish a booked slot from an attended, qualified meeting.
Three channels.
One relevant conversation.
Education buyers do not all respond in the same place. Calling, email and LinkedIn gave the campaign different ways to open the conversation.
2,418
Email outreach
Contacts reached
A dedicated email workstream
LinkedIn outreach
Contacts reached
207 connections made
A booking opens the door.
Qualification gives it purpose.
The goal was a conversation with a relevant education buyer, not simply a busy calendar. Booked meetings and client feedback were tracked separately.
The remit extended to qualification, trial re-engagement and post-demo follow-up, with negotiation and closing retained by Makeen’s sales team.
- Reach the right people
- Keep the conversation relevant to educators and school stakeholders evaluating AI teaching tools.
- Make meeting quality visible
- Use the client-feedback field to distinguish attended, qualified meetings from bookings alone.
- Give the next step an owner
- Define trial, pilot and post-demo responsibilities before the sales handoff.
Relevant education buyersEducators and school decision-makers
A coordinated SDR programme
CallsEmailLinkedIn
67Meeting bookings
40+Attended & qualified
Booking records + client feedback
Demo, pilot and sales follow-upClear responsibilities. A client-owned sales handoff.
Make the next visit useful, too.
The sales programme had a supporting search and content workstream. Arabic and English resources connected classroom needs with Makeen.ed’s free teaching tasks and supported school pilot.
Explore SEO, GEO and AI-search visibilityTeacher resourcesFree teaching tasks
School contentSupported school pilot
- New page drafts
- 17
- Page improvements
- 7
- Technical recommendations
- 6
Inside the engagement
Makeen.ed combines Arabic and English teaching tasks with Saudi, Emirati and international curriculum contexts. Teachers can start with a free plan; schools can evaluate a supported pilot before a wider licence.
Explore the delivery scope
- Ran a calling campaign with 2,418 calls made and 943 answered calls, supported by a live booking and client-feedback tracker.
- Reached 2,027 contacts by email and 845 through LinkedIn, with separate channel reporting rather than a combined unique-lead claim.
- Connected education buyers with Makeen.ed's AI teaching platform and supported qualification, re-engagement and post-demo follow-up, with commercial negotiations and closing retained by Makeen's sales team.
- Tracked booked meetings separately from the client's Attended/Qualified feedback, keeping campaign activity and meeting quality visible.
- Researched teacher and school-leader search needs across Saudi Arabia, the UAE and Oman in Arabic and English.
- Prepared supporting search content: 17 new Arabic and English page drafts, seven existing-page improvements and six technical recommendations, connecting teacher resources to free tasks and school content to the supported pilot.
What changed
This is an ongoing campaign. The reviewed outbound tracker records 67 bookings, including 40 meetings marked Attended/Qualified in the client-feedback field. The activity behind those conversations spans 2,418 calls made, 2,027 email contacts and 845 LinkedIn contacts. Alongside sales development, Division50 prepared an Arabic and English search-content package to support product discovery and the teacher-to-school buying journey.
A closer look
What results did the Smart Learning Arabia campaign generate?
The outbound tracker records 67 meeting bookings. Of those, 40 records are marked Attended/Qualified in the client-feedback field. Bookings and attended, qualified meetings are reported separately.
How broad was the outreach?
The channel reports record 2,418 calls made, 2,027 email contacts and 845 LinkedIn contacts. These are separate channel measures; they are not added together as a deduplicated audience total.
Was SEO and content part of the work too?
Yes. Division50 prepared 17 new Arabic and English page drafts, seven existing-page improvements and six technical recommendations, connecting useful teacher resources with free teaching tasks and school-pilot journeys.
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