Enterprise outreach for Veris' workplace technology
A targeted Gulf outreach programme for workplace, security and IT buyers at large enterprises, built around visitor management, space booking and office operations.
- Industry
- Workplace management SaaS
- Market
- Saudi Arabia & UAE
- Calls made
- 5,699
- Calls answered
- 696
- Meetings booked
- 31
Veris' enterprise outreach programme recorded 5,699 calls and 696 answered calls, connecting workplace-management technology with relevant buyers in Saudi Arabia and the UAE.
The challenge
A workplace-management platform can involve several stakeholders, each with a different concern: visitor security, office efficiency, space usage and IT integration. Veris needed enterprise conversations that reflected those buying contexts rather than a generic software introduction.
The commercial message had to connect workplace experience with operational and security needs. Enterprise targeting and English/Arabic calling materials supported that motion. The 31 figure is the source report's booked status, not a claim that every meeting was attended or became a customer.
Connect workplace technology with the right enterprise buyer.
The programme brought account fit, stakeholder relevance and English/Arabic calling materials together. The message had to make sense to the people responsible for workplace experience, security and technology.
- Stakeholder-led targeting
- English and Arabic calling
- Workplace use-case conversations
Enterprise outreach and qualification
- Stakeholder-led targeting
- English and Arabic calling
- Workplace use-case conversations
Enterprise outreach in action
- Calls made
- 5,699
- Calls answered
- 696
A coordinated calling programme for specialist workplace technology
Bring the buying committee into focus.
Visitor management and workplace software touch several parts of an enterprise. The campaign brief addressed the operational and technical needs behind those different buying roles.
Workplace and operations
Visitor welcome, desk and room booking
Security
Access control and visitor requirements
IT
Technology and integration needs
Inside the engagement
Veris' workplace management platform brings together visitor welcome, desk and meeting-room booking, security and workplace operations. The campaign brief addressed enterprise security, administrative friction and the experience of employees and guests.
Explore the delivery scope
- Built the campaign brief around enterprises with 1,000+ employees and market access in Saudi Arabia and the UAE.
- Translated visitor management, access control, desk booking and meeting-room use cases into relevant outreach conversations.
- Prepared English and Arabic calling materials and an outbound reporting workspace spanning calls, email and LinkedIn.
- Used the call-campaign report to distinguish activity and booking status from attended meetings or downstream sales outcomes.
What changed
The call-campaign report records 31 bookings, supported by an enterprise ICP, a Saudi/UAE market brief and multilingual outreach materials. The booking result sits alongside the wider campaign structure, connecting the right account profile with a relevant workplace-technology conversation.
A closer look
What result is reported for Veris?
The reviewed outbound call-campaign report records 31 bookings. The story does not relabel those bookings as attended meetings, closed customers or revenue.
Who was the campaign designed to reach?
Enterprises with 1,000+ employees in the Saudi Arabia and UAE market-access brief, with messaging around workplace, security and technology requirements.
What languages did the outreach materials support?
The reviewed campaign documents include English and Arabic calling scripts.
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