100+ demos a month for Zid's merchant sales team
SDR-led prospecting and qualification built around Saudi retailers, connecting relevant merchant decision-makers with Zid's sales team.
- Industry
- Ecommerce SaaS
- Market
- Saudi Arabia
- Monthly demos · client-reported
- 100+
- Buyer focus
- Retail decision-makers
- Delivery model
- SDR-led outreach
In a published Division50 testimonial, Zid sales manager Shaya Alqahtani reports consistently booking more than 100 demos a month through the SDR and outreach system.
The challenge
Selling ecommerce software requires more than reaching people who run a business. Zid needed conversations with the right retail stakeholders, an understanding of their current setup and a clear reason to consider a platform demonstration.
The programme connected merchant targeting with a qualified product-demo motion. The headline is a client-reported monthly figure from the named testimonial, not a newly calculated CRM total or a claim about closed revenue.
Make the demo relevant before it reaches the calendar.
The sales motion focused on retailers and merchant decision-makers evaluating ecommerce capabilities. Prospecting and qualification connected the product conversation with the buyer's role, business and current setup.
- Relevant prospecting
- Product-specific outreach
- Business-context qualification
An SDR-led route to the demo
- Relevant prospecting
- Product-specific outreach
- Business-context qualification
Product demonstrations for Zid's sales team
- Monthly demos · client-reported
- 100+
Reported by sales manager Shaya Alqahtani
Understand the business behind the contact.
A relevant demo starts with more than an email address. The qualification workflow connected the decision-making role with the merchant's business context and existing ecommerce setup.
Decision-making role
Who is involved in evaluating the product?
Retail business context
What does the merchant need from ecommerce?
Existing setup
How does the product fit the current operation?
Inside the engagement
Zid supports merchants with online-store capabilities and an ecosystem spanning payments, fulfilment and commerce tools. The campaign brief addressed both retailers starting online and established brands evaluating their existing ecommerce setup.
Explore the delivery scope
- Built prospecting and messaging around retailers and brands evaluating ecommerce capabilities in Saudi Arabia.
- Supported SDR outreach and follow-up with product-specific positioning rather than one generic ecommerce pitch.
- Qualified the contact's decision-making role, business context and existing ecommerce setup before the next sales step.
- Used prospect-list and qualification workflows to support demo booking and the handoff into Zid's sales process.
What changed
Zid's sales-manager testimonial credits Division50's SDR and outreach system with consistently booking 100+ demos per month and supporting market expansion. The case is strongest as evidence of a targeted SaaS demonstration motion, with qualification and sales handoff built around the merchant buyer.
We booked 100+ demos a month consistently. Division50's SDR and outreach system helped us convert competitors' clients and break into new markets.
A closer look
What result does Zid report?
Sales manager Shaya Alqahtani's published testimonial reports consistently booking 100+ demos a month through Division50's SDR and outreach system.
Who was the outreach designed to reach?
Relevant retailer and brand decision-makers, with qualification around their role, business context and ecommerce setup.
Is the demo figure a closed-sales or revenue figure?
No. It is a monthly demonstration-booking figure attributed to the client's testimonial. It is not presented as attended meetings, customers won or revenue.
Explore our services
What could this look like for your business?
Let's choose the right audience, the right channels and a clear way to measure success.
Plan your campaign