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Outbound

Bright Brains · United Arab Emirates · Information Technology (IT)

25 booked meetings from 71 qualified leads

Published Sep 2025 · Updated Jun 2026

Division50 generated 71 qualified leads and 25 booked meetings for Bright Brains, a UAE-based digital employee experience IT specialist, through a done-for-you cold call, email and LinkedIn outbound program targeting 1,000+ employee enterprises across MENA.

At a glance

Division50 ran a done-for-you multi-channel outbound campaign for Bright Brains, a UAE digital employee experience IT firm, targeting 1,000+ employee enterprises in the UAE and KSA. Using cold calls, email and LinkedIn, the program produced 71 qualified leads and 25 booked meetings, a 35% lead-to-meeting conversion rate.

71
Qualified leads
25
Booked meetings
35%
Lead-to-meeting

35% lead-to-meeting

Bright Brains IT specialises in digital employee experience optimisation, deploying platforms like Nexthink for large enterprises across MENA. Division50 ran a done-for-you multi-channel outbound program across cold calls, email and LinkedIn to reach 1,000+ employee enterprises in the UAE and KSA, generating 71 qualified leads and 25 booked meetings.

The challenge

Bright Brains needed to reach senior IT and operations decision-makers at large enterprises (1,000+ employees) across the UAE and KSA to sell digital employee experience optimisation platforms like Nexthink. Reaching this enterprise audience at scale, qualifying genuine fit, and consistently converting interest into booked meetings is difficult with a long, multi-stakeholder enterprise sales cycle.

What we ran

Built and targeted an outbound list of 1,000+ employee enterprises across the UAE and KSA matching the digital employee experience buyer profile
Ran a coordinated cold call, email and LinkedIn sequence to reach IT and operations decision-makers at large MENA enterprises
Qualified prospects against the enterprise-scale ICP before handing meetings to the Bright Brains team
Booked 25 qualified meetings with decision-makers from the 71 qualified leads generated

The results

The campaign generated 71 qualified leads and converted 25 of them into booked meetings with enterprise decision-makers, a 35% lead-to-meeting rate. Division50's multi-channel outbound gave Bright Brains a consistent pipeline of qualified enterprise conversations across the UAE and KSA without expanding its internal sales team.

Frequently asked

What results did Division50 achieve for Bright Brains?

Division50 generated 71 qualified leads and 25 booked meetings for Bright Brains, a UAE-based digital employee experience IT specialist, a 35% lead-to-meeting conversion rate.

How did Division50 generate leads for Bright Brains?

Division50 ran a done-for-you multi-channel outbound program combining cold calls, email and LinkedIn, targeting 1,000+ employee enterprises across the UAE and KSA, which produced 71 qualified leads and 25 booked meetings.

Who did the Bright Brains campaign target?

The campaign targeted 1,000+ employee enterprises across MENA with a focus on the UAE and KSA, reaching IT and operations decision-makers to sell digital employee experience optimisation platforms. It delivered 71 qualified leads and 25 booked meetings.

What channels did Division50 use for Bright Brains?

Division50 used cold calls, email and LinkedIn in a coordinated outbound sequence for Bright Brains, generating 71 qualified leads and 25 booked meetings at a 35% lead-to-meeting rate.

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