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The Secret Society · Dubai, UAE · Advertising Services

81 booked meetings from 100+ qualified leads

Published Sep 2025 · Updated Jun 2026

Division50 generated 100+ qualified leads and booked 81 meetings for The Secret Society, a Dubai, UAE advertising-services company, through a done-for-you cold-call and email outbound program.

At a glance

The Secret Society, a Dubai advertising-services company connecting venues and brands with a global creator network, partnered with Division50 on a done-for-you outbound program. Using cold calls and email, Division50 delivered 100+ qualified leads and 81 booked meetings — a roughly 81% lead-to-meeting conversion rate.

100+
Qualified leads
81
Booked meetings
~81%
Lead-to-meeting

~81% lead-to-meeting

The Secret Society connects venues and brands with a curated global network of creators who generate real content through real experiences — content that doesn't feel like an ad while driving Google and TripAdvisor reviews. Division50 ran a done-for-you outbound program combining cold calls and emails that delivered 100+ qualified leads and 81 booked meetings.

The challenge

The Secret Society connects venues and brands with a curated global network of creators who generate real content through real experiences — content that drives Google and TripAdvisor reviews without feeling like an ad. To grow, the Dubai-based team needed a reliable pipeline of qualified venue and brand conversations, but consistent outbound prospecting and meeting-booking was pulling focus away from running campaigns and managing the creator network.

What we ran

Done-for-you outbound across cold calls and email targeting venues and brands that fit the creator-experience model
Messaging built around real-experience content that drives Google and TripAdvisor reviews instead of feeling like an ad
Multi-touch call + email cadence to qualify decision-makers and convert interest into booked meetings
Meeting-booking handoff that delivered 81 calendared conversations from 100+ qualified leads

The results

The program produced 100+ qualified leads and 81 booked meetings for The Secret Society — a roughly 81% lead-to-meeting conversion rate from the qualified pool. The combined call-and-email outbound gave the Dubai team a steady stream of venue and brand conversations without diverting their own time to prospecting.

Frequently asked

What results did Division50 deliver for The Secret Society?

Division50 delivered 100+ qualified leads and 81 booked meetings for The Secret Society through a done-for-you outbound program using cold calls and email — a roughly 81% lead-to-meeting conversion rate.

Who is The Secret Society and what do they do?

The Secret Society is a Dubai, UAE advertising-services company that connects venues and brands with a curated global network of creators who generate real content through real experiences — content that doesn't feel like an ad while driving Google and TripAdvisor reviews. Division50 generated 100+ qualified leads and 81 booked meetings for them.

What channels did Division50 use for The Secret Society?

Division50 ran a done-for-you outbound program for The Secret Society using cold calls and email, which together produced 100+ qualified leads and 81 booked meetings.

How many meetings did Division50 book for The Secret Society?

Division50 booked 81 meetings for The Secret Society from a pool of 100+ qualified leads, a roughly 81% lead-to-meeting conversion rate, all sourced through cold calls and email outbound.

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