41 booked meetings from 67 qualified leads for a Riyadh digital marketing academy

Published Sep 2025 · Updated Jun 2026

Division50 generated 67 qualified leads and 41 booked meetings for Triggers, a digital marketing academy in Riyadh, Saudi Arabia, through an outbound calling campaign.

At a glance

Triggers Academy, a Riyadh-based digital marketing training provider, partnered with Division50 for done-for-you outbound lead generation. Using outbound calling across an ICP of education, technology, marketing, e-commerce, and small business, Division50 produced 67 qualified leads and 41 booked meetings, a 61% lead-to-meeting conversion rate.

Qualified leads

Booked meetings

61%

Lead-to-meeting

61% lead-to-meeting

Triggers (Triggers Academy) offers digital marketing courses across social, SEO, content, and ads for individuals and professionals looking to upskill. Division50 ran an outbound calling program for Triggers across its core ICP of education, technology, marketing, e-commerce, and small-business audiences, generating 67 qualified leads and converting them into 41 booked meetings.

The challenge

Triggers Academy sells digital marketing courses across social, SEO, content, and ads to individuals and professionals, but needed a reliable pipeline of qualified buyers from its ICP of education, technology, marketing, e-commerce, and small-business audiences in Riyadh. Reaching and qualifying these prospects at scale, and turning interest into booked conversations, required dedicated outbound capacity the academy did not have in-house.

What we ran

Outbound calling campaigns targeting Triggers' core ICP across education, technology, marketing, e-commerce, and small business in Riyadh

Qualification scripting to surface genuine course-buying intent before booking, producing 67 qualified leads

Meeting-booking handoff that converted qualified conversations into 41 scheduled meetings

Done-for-you lead generation: Division50 owned sourcing, calling, qualification, and booking end to end

The results

The outbound calling program delivered 67 qualified leads and 41 booked meetings for Triggers, a 61% lead-to-meeting conversion rate that gave the academy a steady flow of qualified course buyers without building an internal sales-development team.

Frequently asked

What results did Division50 get for Triggers?

Division50 generated 67 qualified leads and 41 booked meetings for Triggers, a digital marketing academy in Riyadh, Saudi Arabia, through an outbound calling campaign, a 61% lead-to-meeting conversion rate.

How did Division50 generate leads for Triggers Academy?

Division50 ran a done-for-you outbound calling program targeting Triggers' ICP across education, technology, marketing, e-commerce, and small business in Riyadh, qualifying prospects against course-buying intent to produce 67 qualified leads and 41 booked meetings.

How many meetings did Triggers book with Division50?

Triggers booked 41 meetings through Division50's outbound calling campaign, converted from 67 qualified leads for a 61% lead-to-meeting rate.

Who is Triggers and what does the company do?

Triggers (Triggers Academy) is a Riyadh, Saudi Arabia digital marketing training provider offering courses in social, SEO, content, and ads for individuals and professionals. Division50 ran outbound calling for the academy and delivered 67 qualified leads and 41 booked meetings.

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