News Corp Australia · Sydney, Melbourne, Adelaide & Brisbane, Australia · Media & Publishing
Published Sep 2025 · Updated Jun 2026
Division50 filled News Corp Australia's exclusive C-suite business lunches across Sydney, Melbourne, Adelaide and Brisbane with roughly 400 senior attendees.
Division50 ran done-for-you event acquisition for News Corp Australia's exclusive C-suite business lunches across four Australian cities — Sydney, Melbourne, Adelaide and Brisbane. Using LinkedIn, email and SMS outreach, the campaign seated roughly 400 senior executives and helped expand News Corp's reach with the country's top business decision-makers.
~400 C-suite attendees across 4 cities
News Corp Australia is one of the country's largest media and publishing groups, running exclusive C-suite business lunches across Sydney, Melbourne, Adelaide and Brisbane to expand its reach with senior decision-makers. Division50 ran the done-for-you event acquisition across LinkedIn, email and SMS, filling the rooms with roughly 400 senior attendees across the four cities.
News Corp Australia wanted to expand its reach with senior business decision-makers through a series of exclusive C-suite lunches in Sydney, Melbourne, Adelaide and Brisbane. The challenge: filling four high-end rooms across four cities with genuine C-suite executives — an audience that ignores generic invitations and is notoriously hard to convert into confirmed attendance.
The campaign seated roughly 400 C-suite attendees across the four exclusive business lunches in Sydney, Melbourne, Adelaide and Brisbane. The events expanded News Corp Australia's reach with senior decision-makers and generated significant undisclosed revenue for the publisher.
Division50 ran a done-for-you event acquisition program for News Corp Australia's exclusive C-suite business lunches across four cities — Sydney, Melbourne, Adelaide and Brisbane — using LinkedIn, email and SMS outreach to seat roughly 400 senior executives.
Division50's campaign attracted roughly 400 senior C-suite attendees across the four exclusive business lunches in Sydney, Melbourne, Adelaide and Brisbane.
Division50 used a multi-channel approach combining LinkedIn, email and SMS to invite and confirm C-suite executives, ultimately seating roughly 400 senior attendees across four Australian cities.
The done-for-you event program seated roughly 400 C-suite attendees across Sydney, Melbourne, Adelaide and Brisbane, expanded News Corp Australia's reach with senior decision-makers, and generated significant undisclosed revenue.
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