315 booked meetings from 351 qualified leads for a UK freight and logistics provider

Published Sep 2025 · Updated Jun 2026

Division50 generated 351 qualified leads and 315 booked meetings for Spedition, a UK-based global freight and logistics company, through a done-for-you multi-channel outbound program spanning the UK, Belgium, Finland, Russia, and Kazakhstan.

At a glance

Division50 ran a done-for-you outbound program for Spedition, a UK-based global freight and logistics provider serving manufacturing, retail, oil & gas, and infrastructure buyers across Europe, the CIS, and the Middle East. Using calls, email, and LinkedIn, Division50 delivered 351 qualified leads and 315 booked meetings — a 90% lead-to-meeting rate.

351

Qualified leads

315

Booked meetings

90%

Lead-to-meeting

90% lead-to-meeting

Spedition is a mid-sized UK-based logistics company offering global freight solutions and consulting to manufacturing, retail, oil & gas, and infrastructure firms across Europe, the CIS, and the Middle East. Division50 ran a done-for-you multi-channel outbound program combining calls, email, and LinkedIn to fill Spedition's pipeline with qualified decision-makers.

The challenge

Spedition, a mid-sized UK-based logistics company offering global freight solutions and consulting, needed a steady flow of qualified meetings with decision-makers in manufacturing, retail, oil & gas, and infrastructure across Europe, the CIS, and the Middle East. Reaching and qualifying these buyers across multiple countries and time zones required consistent, multi-channel outbound that the team could not run at scale in-house.

What we ran

Multi-channel outbound across calls, email, and LinkedIn targeting freight and logistics decision-makers

ICP targeting of manufacturing, retail, oil & gas, and infrastructure buyers across Europe, the CIS, and the Middle East

Fully done-for-you execution: prospecting, messaging, and follow-up handled end to end by Division50

Qualification and meeting-booking workflow that converted 351 qualified leads into 315 booked meetings

The results

The done-for-you outbound program delivered 351 qualified leads and 315 booked meetings for Spedition — a 90% lead-to-meeting rate — putting the freight and logistics team in front of decision-makers across the UK, Belgium, Finland, Russia, and Kazakhstan.

Frequently asked

What results did Division50 deliver for Spedition?

Division50 delivered 351 qualified leads and 315 booked meetings for Spedition, a UK-based global freight and logistics company — a 90% lead-to-meeting conversion rate.

Which channels did Division50 use for Spedition's outbound campaign?

Division50 ran a multi-channel done-for-you outbound program for Spedition using calls, email, and LinkedIn, which together produced 351 qualified leads and 315 booked meetings.

Who was Spedition's outbound campaign targeting?

The campaign targeted decision-makers in manufacturing, retail, oil & gas, and infrastructure across Europe, the CIS, and the Middle East, generating 351 qualified leads and 315 booked meetings for the UK-based logistics provider.

How many meetings did Division50 book for Spedition?

Division50 booked 315 meetings for Spedition out of 351 qualified leads, a 90% lead-to-meeting rate, across the UK, Belgium, Finland, Russia, and Kazakhstan.

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